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BizReport | Advertising archives July 27, 2016

LEAN: The key to motivating ad blockers to disable their software

Ad blocking is a significant challenge to advertisers, but a new report from the Interactive Advertising Bureau reveals that all is not lost as many of those using ad blocking software can be convinced to disable it.... >>

BizReport | Ecommerce archives May 28, 2014

Few B2B firms have adopted marketing automation technology

Marketing automation businesses have tremendous opportunity for growth given that very few B2B companies in the U.S. currently use the technology, according to new data released by SiriusDecisions. ... >>

BizReport | Ecommerce archives September 24, 2013

Technology failures cost firms average of $11 million short term

Businesses now rely heavily on technology but, when that technology fails, the cost to businesses is huge, according to new research by Intellitrends for Compuware. ... >>

BizReport | Internet June 14, 2010

Online media buyers bogged down by admin

Earlier this year the American Association of Advertising Agencies (AAAA) released estimates that it costs twice as much to manage the placement of digital ads as compared to print and broadcast. A new survey has found digital media buying also... >>

BizReport | Internet November 29, 2006

Human Rights Hacktivists Scale Firewalls

Computer-hacking activists have teamed up with the University of Toronto to develop software that will allow residents in web-restrictive countries to anonymously access censored sites. ... >>