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BizReport | Social Marketing October 20, 2010

Why brands need to drive sharing, not clicks

With everyone talking about the benefits of social, some brands may be forgetting one thing: social isn't necessarily about clicks. Rather than counting clicks for a campaign, smart brands will look at the sharing aspects of their campaign - how... >>

BizReport | Social Marketing October 27, 2009

25% of UK ad impressions are social

When it comes to engaging UK consumers, one of the best bets may be through social networks. According to new research from metrics firm comScore more than one-quarter (25.5%) of online ad impressions were made through social networks. More than... >>

BizReport | Social Marketing September 23, 2008

JupiterResearch: MySpace, Facebook need different approaches

If you think all social marketing applications and platforms are the same, think again. According to a recent report from JupiterResearch, users on MySpace and Facebook interact - and react - to the platforms differently and advertisers should take note... >>

BizReport | Social Marketing December 10, 2007

WIDGNET offers social networking ad service

As the social space continues to heat up, marketers are looking for new ways to tap in to the marketplace. A new ad platform from Advertising.com could be part of the solution. Called WIDGNET, the platform hooks social networkers up... >>

BizReport | Blogs & Content archives September 14, 2007

comScore: Blog readers engage with food, clothing ads

Not all blog advertising is created - or watched - equally. According to a recent comScore report, blog readers are more likely to read and be affected by ads related to specific products like clothes and food. ... >>

BizReport | Mobile Marketing July 26, 2007

Mobile users are a social lot

There has been a lot of press recently that search will be a huge mobile marketing revenue stream in the near future. It appears mobile social networking may be another hotspot. ... >>

BizReport | Social Marketing July 05, 2007

Social media: information resource for IT professionals

If you thought social networks were only for teens or those wanting to make friends online, think again. According to recent research from ITtoolbox, social media are the go-to resource for IT professionals. ... >>

BizReport | Social Marketing March 15, 2007

Niche sites growing stronger in social networking

MySpace continues to be the dominant social networking site, but smaller sites are growing in popularity in a rapidly increasing rate. That, according to a study from Hitwise, which shows visits to social networking sites increased 11% from January to... >>

BizReport | Social Marketing March 02, 2007

Dada.net offers "Friend$" benefits

In an effort to monetize the thousands of blogs, social networking site Dada.net is partnering with Google to offer social networkers a way to make some cash from their blogs.... >>

BizReport | Research archives February 09, 2007

News Corp. betting online efforts will lead growth

As much as 10% of Fox Interactive Media's income could be generated by social networking and other online initiatives according to News Corp. CEO Rupert Murdoch. Fox Interactive holdings include MySpace and gaming information network IGN.... >>

BizReport | Social Marketing January 18, 2007

MySpace Tops Mobile Users List

MySpace is the most popular social network for online users in the U.S., but did you know it is also the most popular network for social mobile networkers?... >>

BizReport | Blogs & Content archives December 04, 2006

College Kids Choose Facebook

Want to know what the youth market wants? Here’s a secret: for the first time ever, both college-aged (17-25 years of age) men and women chose social networking site Facebook as their favorite website.... >>

BizReport | Research archives November 21, 2006

Study: Marketers Should Use Social Networking

A new study indicates users are beginning to better understand the limitations and strengths of social networks. Social media tools – RSS, podcasts and blogs – are growing in popularity with both users, and online marketers can use the same... >>

BizReport | Research archives November 20, 2006

October Ad Breakdown Shows Financial Growth

The pull of online networks is drawing financial services companies to increase their online advertising efforts, according to a new report from Nielsen//NetRatings. ... >>

BizReport | Research archives November 10, 2006

Are Social Networks Declining?

Despite indications that social networking is beginning to decline, it seems people continue to blog and visit social networking sites en masse. ... >>

BizReport | Blogs & Content archives November 10, 2006

Social Networks Susceptible to Phishing?

Phishing attacks aren’t just focusing on email any longer. The new threat could impact social networking sites, thereby attacking online marketers. ... >>

BizReport | Trends & Ideas archives November 02, 2006

Sears Launches “Social Shopping” Site

Just in the time for the holiday rush, retailer Sears has launched a new kind of website. The social shopping experience allows users to find gifts, talk about products and share information through an online hub.... >>

BizReport | Blogs & Content archives November 01, 2006

Social Networking Ad Spend To Explode?

In the past few months marketing on social networking sites has become high priority for online advertisers. As social sites continue to see surging traffic, experts say ad spending is set to surge as well as marketers key in to... >>

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