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BizReport | Blogs & Content archives April 17, 2013

Platform upgrade IDs game breakthroughs, offers rewards

Social media isn't just about sharing photos or quippy status updates. Social media is also about gaming, and an upgrade to the MediaBrix platform may help advertisers increase the engagement factor between gamers and their games. ... >>

BizReport | Advertising archives April 08, 2013

Bunchball offers gamification on Jive

Brands and marketers interested in the potential of gamification models have a new place to look for engagement. Bunchball has announced they'll partner with Jive to offer their Advanced Gamification Module through the site. ... >>

BizReport | Advertising archives February 28, 2013

Report: Game ads outperforming standard units

Attention advertisers: if you're looking for a higher campaign ROI, don't look to standard units. Look outside of the box and into the game. According to new data out today from MediaBrix both social and mobile game ad units are... >>

BizReport | Social Marketing January 18, 2013

Candy more appealing than farming on Facebook

Facebook gamers have a sweet spot for a new game. It's called Candy Crush Saga and the confectionery-themed match puzzler now boasts 9.7 million or so users - almost one million more than FarmVille 2. ... >>

BizReport | Research archives May 23, 2012

Why gaming keeps growing in the US

It is no secret that more American are spending more time playing games. But did you ever wonder why? MocoSpace did, and according to a new infographic from the company, gamers continue to kill time. ... >>

BizReport | Social Marketing May 14, 2012

Social gaming growth slows, women playing less

A new survey by Frank N. Magid Associates reveals that growth in online social games is slowing in the U.S., even among the biggest social gaming group - women.... >>

BizReport | Mobile Marketing May 08, 2012

Zynga sneaks brands into Draw Something game

Users of the Pictionary-style mobile game may soon be drawing their own advertisements, as Zynga inserts brands into the list of words to draw. ... >>

BizReport | Research archives February 27, 2012

Social game interest waning?

Farmville, Mobwars...two games synonymous with Facebook. But, according to a new report, the social network and its users aren't all that interested in games these days. That isn't to say some aren't still playing or that Facebook is kicking games... >>

BizReport | Blogs & Content archives October 26, 2011

Mobile gaming to push $2b this year

As feature phones are turned in for smartphones, consumers are doing much more than talking and texting. They are browsing the mobile web, visiting social networks and playing games - games more involved than the Tetris-like games of the past.... >>

BizReport | Advertising archives September 30, 2011

Electronic Arts announces game marketing platform

Electronic Arts, the major developer, publisher and distributor of video games, has announced the launch of a new audience insights platform aimed at marketers across its console, mobile, social and online games. ... >>

BizReport | Social Marketing September 12, 2011

Report: African-Americans biggest virtual goods spenders

By 2012 eMarketer estimates the virtual goods market (US, in social games) will exceed $790 million; some other research indicates the virtual goods marketplace will generate billions for brands in the space. A new report from MocoSpace indicates which demographics... >>

BizReport | Social Marketing July 29, 2011

Claritics tool takes analytics into real time

A recent release from analytics hub Claritics may help brands more quickly analyze how people are engaging through mobile applications. Better analysis of the mobile space can help brand drive usage, making apps more useful to both consumers and developers.... >>

BizReport | Social Marketing July 11, 2011

Zynga gamifies privacy policy, launches PrivacyVille

If you're a social gaming firm what better way to present your privacy policy than in the form of, you guessed it, a game. That's exactly what leading social game developer Zynga has done with the launch of PrivacyVille. ... >>

BizReport | Social Marketing July 08, 2011

2011 social gaming revenues to exceed $1billion

A new forecast from eMarketer reveals US social gaming revenues could reach a new revenue milestone by the end of this year. ... >>

BizReport | Research archives May 27, 2011

MocoSpace: Men out-buying women in virtual goods category

Men and women may be gaming in nearly equal numbers, but when it comes to cashing in virtual rewards from games, men are more likely to be at the virtual register. According to new research from MocoSpace men are nine... >>

BizReport | Blogs & Content archives April 14, 2011

What's a social gamer worth? You may be surprised

Everyone is playing games. Whether on a console, in an online or mobile environment or through social networks. A new report indicates that these gamers may have more impact on brands and buzz outside of gaming, though, than originally thought.... >>

BizReport | Advertising archives April 11, 2011

Kiip's new mobile ad model seizes the 'moment'

Mobile start up Kiip has launched a new mobile ad model that capitalizes on the emotions of a mobile game player by rewarding them after an in-game achievement. ... >>

BizReport | Blogs & Content archives March 24, 2011

HTML5 Mobile Game Developer Fund announced first recipients

You don't have to be a rocket scientist - or a teen/tween - to know that gaming is hot. But as more consumers move into the gaming space, developers and advertisers are looking for more ways to interact and engage.... >>

BizReport | Blogs & Content archives March 04, 2011

Gaming challenge sees sharp increase in time-on-site

Recently RadiumOne Social and Old Navy sent out a challenge to game developers: create a social, engaged game centered on the Old Navy brand. Developers turned out, and a winner has been named, but more important than the winner is... >>

BizReport | Mobile Marketing February 01, 2011

Increase in mobile gaming sign of the times?

It used to be that when people talked about multi-tasking they were talking about work. Juggling year-end reports with new ad campaign duties or handling customer service calls in the midst of writing a press release. Today multi-tasking has taken... >>

BizReport | Mobile Marketing December 06, 2010

Paper-based magazine launched for Japan's mobile social gamers

It's game on for Japan, and maybe the rest of the world, as the country's first social gaming magazine for mobile gamers goes on sale.... >>

BizReport | Social Marketing October 11, 2010

FarmVille has a Mac Attack

Fast food and fast farming went hand in hand last week when McDonald's launched a one-day FarmVille promotion on Facebook. ... >>

BizReport | Social Marketing August 17, 2010

MyTown reports 350,000 product check-ins

There is an interesting new way for consumers to engage with brands, and according to company information it is taking off quickly. Booyah's MyTown released Product Check-Ins recently and reports that morning the 350,000 'check-ins' per week have since been... >>

BizReport | Ecommerce archives August 16, 2010

Digital River, En Masse in e-comm partnership

A new ecommerce partnership is hitting the social shopping realm. Ecommerce solution Digital River has entered into an agreement with game publisher En Masse Entertainment for a social shopping platform within online games. The partnership will run through 2014.... >>

BizReport | Advertising archives August 12, 2010

Advertising to swell social game's coffers

Until recently it was sales of virtual goods and currency that brought in revenue for social games. However, their rising popularity is now attracting advertisers and eMarketer predicts over $200 billion will be invested this year. ... >>

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