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BizReport | Blogs & Content archives September 19, 2013

Nearly half of gamers make in-game purchases, play 3+ games

The habits of online gamers may be more predictable than you think. That, according to new data out from Arkadium which indicates that nearly half of gamers are making in-game purchases and playing at least three games each week.... >>

BizReport | October 19, 2012

85% of social game players quit after first day

Social game analysis firm Playnomics reveals the short-lived interaction that most gamers have with free-to-play social games and the likelihood of a game developer making money out of them.... >>

BizReport | Blogs & Content archives December 09, 2011

Gaming growing in popularity, moves to help advertisers engage

Gaming isn't just for fun anymore. A growing number of people are downloading 'edutainment' apps - to help their children learn numbers, shapes, letters, reading, math and the list goes on. Added to that are social games - which are... >>

BizReport | Blogs & Content archives September 27, 2011

Mindbloom release integrates tech, art, psychology into game

Online gaming, especially in the social sphere has gained a lot of ground throughout 2011, but a new release from Mindbloom may make non-gamers take another look at what can happen in the land of gaming. Rather than feeding an... >>

BizReport | Internet September 26, 2011

Brands largely ignoring in-game ad opportunities

Britain is a country united by digital gaming, according to a new study from the Internet Advertising Bureau, with over two-thirds of people from tweens to pensioners regularly playing a game on an IP-connected device.... >>

BizReport | Social Marketing September 16, 2011

3 Questions with Kontagent's Aaron Huang

Wondering what gamification and social gaming mean for your brand? Although gamers are playing more and buying more virtual goods, one report finds that only about 1% of those playing free games spend money within games. I chatted with Kontagent's... >>

BizReport | Blogs & Content archives June 20, 2011

4 Questions with GSN Digital's Peter Blacklow

Gaming is hot, ask anyone from teenage to middle age. At one time the key gamer demographic was a teenage boy playing war games, but today the average gamer is likely to be a woman in her 30s playing social... >>

BizReport | Social Marketing May 16, 2011

Brands get their social game on

McDonald's have done it and Lady Gaga is about to do it and, according to a report from eMarketer, many more brands will soon be doing it. Doing what? Tapping into social gaming, that's what.... >>

BizReport | Social Marketing May 12, 2011

Zynga hopes social users go Gaga over new game

Lady Gaga, the outrageously popular pop artist, is to get her own social game, courtesy of Zynga, developers of the equally popular but not as outrageous FarmVille and many other titles on social networks such as Facebook. ... >>

BizReport | Internet February 16, 2011

Social games are anything but social, claims game designer

A gaming expert has slammed "social games" such as Farmville, Mafia Wars, and CityVille as time-sucking, evil distractions that giving nothing back to the player.... >>

BizReport | Ecommerce archives January 12, 2011

Are social games going massive?

Practically since the creation of the Internet, consumers have been gaming. Those online games became more social with the advent of social networks, however. Now another change is coming. This month, Sony Online Entertainment has announced plans to push their... >>

BizReport | Social Marketing January 10, 2011

Savvy marketers check out social gaming

It's not all about status updates and photo uploads on Facebook. For many users it's their main gaming environment, too. Econsultancy's new social gaming report found the vast majority of those that play social games, do so on Facebook, and... >>

BizReport | Advertising archives October 13, 2010

Playfirst: The difference between male and female gamers

In game advertising is a big part of social marketing lately, but targeting the right consumers with the right message has proven to be more challenging. Why? Because while all gamers enjoy playing, the games they play and the time... >>

BizReport | Mobile Marketing October 12, 2010

TV competing for eyeballs with iOS social games, networks

The television industry may have adapted well to the disruption that the Internet caused, but now it has another entertainment force to tackle - the iPhone. Recent data from app-tracking firm Flurry suggests that iPhone social games and networking apps... >>

BizReport | Social Marketing September 29, 2010

Demand for virtual goods continues to rise

The trend for paying something for nothing, particularly on social networks and in social games, is set to continue with the U.S. virtual goods market doubling from 2009's $1.1 billion to $2.1 billion by 2011, reports Inside Network. ... >>

BizReport | Social Marketing September 01, 2010

Facebook - coming to a store near you

Facebook is making its first foray into bricks and mortar establishments with the sale of Facebook Credits gift cards in a variety of stores across the U.S. - starting with Target.... >>

BizReport | Social Marketing August 24, 2010

Social game participation on the rise

According to The NPD Group, despite being a relatively new phenomenon, social gaming is attracting a significant number of players in the U.S. ... >>

BizReport | Research archives August 10, 2010

Big brands join gWallet's brand advisory board

Social marketing platform gWallet has a new offering for brand advertisers: an advisory board. The board, which includes faces from Yahoo, Universal McCann and Del Monte Foods, will offer insights for brands entering the social space. ... >>

BizReport | Advertising archives August 01, 2010

gWallet guarantees results - with cash

gWallet is issuing a challenge to publishers: try their platform and if you don't see increased revenue, gWallet will pay - you! To the tune of $20,000. The challenge runs from August 1, 2010 through August 31, 2010 and is... >>

BizReport | Ecommerce archives July 22, 2010

Women love to shop, even for virtual goods

We all know women love to shop but did you know that female online gamers also go on spending sprees - for virtual goods? According to a new survey from market research firm VGMarket and virtual currency company PlaySpan, female... >>

BizReport | Social Marketing July 15, 2010

Organic brand sponsors FarmVille crop

An organic food brand will soon become the first to insert itself into one of Facebook's most popular social games in an effort to increase brand awareness.... >>

BizReport | Trends & Ideas archives May 31, 2010

Report: More consumers spend more real money on virtual goods

Sales of virtual goods in North America are continuing to rise according to a recent report from research firm Magid Associates and online game monetization company PlaySpan, but where are they being purchased from?... >>

BizReport | Advertising archives May 18, 2010

Product placement in social games proving fruitful

You've spotted the odd iPhone and Pepsi can in a movie scene, haven't you? The brand exposure can be immense, particularly in the case of a box-office hit. Now the same product placement exercise can be implemented online - in... >>

BizReport | Social Marketing April 01, 2010

The state of online gaming in China

China's online games companies are growing fast, as is the country's online gaming market, and they're showing no signs of slowing. New data has just been released revealing China's online games market is set to almost triple in annual revenue... >>

BizReport | Trends & Ideas archives March 30, 2010

Survey identifies new MMOG genre - MMOG Lite

Online gaming is gaining in popularity among demographics not normally associated with gamers leading to an expansion in the genre of MMOGs and a new audience, according to a new survey from DFC Intelligence and Live Gamer.... >>

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