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BizReport | Social Marketing October 28, 2020

Study finds more brands trust social to deliver customers

More and more businesses are turning to social networks to reach their customer base. That is a key takeaway from new Altimeter Research and Hootsuite data which finds, among other things, that 80% of brands believe social media helps them... >>

BizReport | Social Marketing September 26, 2016

Expert: How brands can use social data

Recently, WhatsApp decided to share user data with Facebook; the implications for this can be beneficial to brands who know who to use this type of data. One expert explains. ... >>

BizReport | Social Marketing March 23, 2015

Expert: The key to social data

Consumers are all over the social space, logging in multiple times each day, sharing news and fun stories and getting their fill of trending topics. The social space is also rich in data - from consumer behaviors to favorite brands/products.... >>

BizReport | Email Marketing January 15, 2015

Salesforce: Email still key, social continues to grow

According to the second annual State of Marketing report from Salesforce email is still a crucial part of marketers' strategy to reach consumers, but social is seeing the most growth. Salesforce polled more than 5,000 marketers globally to come to... >>

BizReport | Social Marketing May 16, 2014

Are brands making the most of social

The social space is ripe with data - from shoppers favorite brands to what they had for dinner last night. The key is knowing what data is important to the brand and what is not. One expert weighs in on... >>

BizReport | Social Marketing February 26, 2013

Solution offers real time answers for social brands

The social space is ripe with information about consumer groups, new products and other news. The problem with the social space is that it moves so fast by the time a brand picks up on a trend, that trend might... >>

BizReport | Research archives July 28, 2011

Media execs say they aren't taking full advantage of data

Buzz in the land of online marketing may be about personalized advertising and content, but the majority of media and entertainment top execs say they aren't taking full advantage of these data opportunities. Customer data that can provide personalized online... >>

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