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BizReport | Social Marketing August 11, 2020

Study finds fundamental changes in how social media is used

Over the course of the pandemic, social media use has changed and the changes are being felt by both social media consumers and content creators/brands. According to new data out from Influenster, a Bazaarvoice company, about half of content creators... >>

BizReport | Advertising archives November 22, 2019

How YouTube is Opening the Door for Competitors like TikTok

As more consumers turn to social media to connect with family and friends, get the news, find product information, and even share their thoughts about products or services it makes sense the more players are appearing on the social landscape.... >>

BizReport | Social Marketing December 27, 2018

How to use FOMO as part of social strategy

FOMO - the Fear of Missing Out - continues to grow in the digital space. Consumers don't want to miss trends, celebrity images, or even events. And, according to one expert, FOMO is becoming a key part of brands social... >>

BizReport | Advertising archives December 14, 2018

Top tips for a strong Instagram Stories strategy

Instagram Stories enable brand marketers to do simply tell a story. Through video, through graphics, and using hot products or products that have been lagging in sales. Telling a story about these products - or even services - can lead... >>

BizReport | Social Marketing December 12, 2018

How to use Instagram Stories to engage this holiday

Instagram Stories have become a significant influencer for many brands, and are expected to have a big influence on shopping through the 2018 holiday season. Here's how merchants and marketers can use Instagram Stories to engage shoppers through the holiday... >>

BizReport | Advertising archives November 20, 2017

How marketers can engage Millennials

Two new reports are putting the focus on Millennials, and showing marketers how to better engage this demographic. The keys? In some cases, going old-school. ... >>

BizReport | Social Marketing October 02, 2017

How social affinity can up your ad game

Analyzing social actions - like Facebook 'likes' - is important, but marketers need to take this kind of analysis even further, according to one expert. AffinityAnswers is diving deeper into the social sphere to discover 'social affinity', which can tell... >>

BizReport | Social Marketing April 14, 2015

Expert: What brands need to know about Twitter's update

Twitter has announced plans to change how they interact with businesses and brands using their platform - namely their 'firehose partners'. What does this mean for businesses on the social network?... >>

BizReport | Social Marketing March 23, 2015

Expert: The key to social data

Consumers are all over the social space, logging in multiple times each day, sharing news and fun stories and getting their fill of trending topics. The social space is also rich in data - from consumer behaviors to favorite brands/products.... >>

BizReport | Social Marketing June 05, 2014

Study: Social key for Millennials looking for content

When it comes to finding content, Millennial consumers are most likely to go the social route. That is the takeaway from a new SDL Global study which found 5 in 6 Millennials are connecting with brands via the social space.... >>

BizReport | Social Marketing May 14, 2014

What shoppers want from social brands

Social media is like speed dating - a lot can go right. And a lot can go wrong between the brand and the shopper. What is the best way to approach those shoppers without being too friendly or too business... >>

BizReport | Social Marketing July 17, 2013

engajer to push content through Facebook

This week marks a new offering from interactive video hub engajer - a tool that will push branded video presentations through the Facebook network. The new tool will allow both consumers and brands to share 'engajers', or interactive video presentations,... >>

BizReport | Social Marketing June 21, 2013

Social sharing on Google+ to overtake Facebook within 3 years

Analysis of social sharing on two of the biggest social media sites reveals that Google+ could surpass Facebook in social media content shares in just under three years time. ... >>

BizReport | Social Marketing December 04, 2012

Source Metrics release offers power over social mentions

A new release out from Source Metrics is giving brands a different kind of control over social media. Called the Social Media Inbox, the release sends social media mentions to the brand and adds a priority mention, so that brands... >>

BizReport | Trends & Ideas archives August 02, 2012

Powerful new Facebook feature boosts Post targeting

Over the coming weeks Facebook will roll out a powerful new tool that marketers using the network have been craving for some time. It will enable Posts to be more accurately crafted and targeted at various subsets of Fans.... >>

BizReport | Social Marketing June 22, 2012

Students display overriding dislike for marketing on Facebook

University students in the UK aren't interested in mixing business with pleasure on Facebook. As youth marketing firm, The Beans Group, has found, youngsters use the social network for entertainment and chatting with friends, and not a place to engage... >>

BizReport | Blogs & Content archives January 17, 2012

Socially speaking, Tebow getting attention

Over the past few months Denver Broncos Quarterback Tim Tebow has gotten a lot of media attention; from radio talk show hosts arguing that he is (or isn't) a great quarterback to the headlines from his come-from-behind wins. And then... >>

BizReport | Social Marketing December 01, 2011

How to use social for better online performance

With all the buzz about social networks it is no wonder more brands are signing on to create profiles, develop fan pages and post, tweet and share information. But posting, tweeting and sharing are only the tip of the social... >>

BizReport | Social Marketing November 16, 2011

Top three social marketing tips for the holidays

Online spending is pushing sales boundaries this year. comScore just reported a 13% Year over Year increase in ecommerce (Q3 2011). With Black Friday, the official launch to holiday shopping in the US, just over a week away, online retailers... >>

BizReport | Social Marketing July 08, 2011

Report: Social commerce on the rise with younger generation

In the social sphere, shopping is a growing pastime among all demographic groups. Although younger consumers are more likely to say they want stores within Facebook, nearly every age group reported some willingness to purchase branded products within Facebook's hubs.... >>

BizReport | Blogs & Content archives May 18, 2011

Platform finds images, content, video to give consumers more information

Online hub WeSEE may change not only how advertisers and brands view the Internet but also how consumers view it. With the ability to find static images, video and content without relying on tags, the WeSEE engine gives a bit... >>

BizReport | Social Marketing April 13, 2011

Why brands need peer referrals not just friends

In the realm of social marketing, many are focused on building fan- and friend-bases, but in doing so may be missing out on a true beauty of social marketing. The peer referral. Peer referrals are burning up the group-couponing craze.... >>

BizReport | Social Marketing November 23, 2010

Radio One taps AdGent's Tweetology

In another sign that constantly updated content is becoming more important, Radio One has decided to deploy AdGent Digital's Tweetology platform for 49 of their websites. The websites, operating in 15 different US markets, will use the tweet widget to... >>

BizReport | Social Marketing October 25, 2010

comScore: Russia has most engaged social audience

When it comes to social consumers, Russian residents may hold the most power. A new report from comScore finds that Russian consumers are some of the most engaged, socially speaking, in the world. ... >>

BizReport | Social Marketing March 18, 2010

Twitter pushing upstream news content - just barely

Another reason for publishers to set up social media accounts: social networks are pushing more and more traffic upstream to news and content hubs. A new report from Hitwise analyst Heather Hopkins points out that Twitter's upstream traffic to news/content... >>

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