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BizReport | Social Marketing July 01, 2021

Reports: Social more important to engagement than ever

There is no getting around the importance of social media influencers. That is a key takeaway from new SlickText data. Researchers with the firm nearly half (40%) of Gen Zers say influencers are a key way brands build trust with... >>

BizReport | Social Marketing June 15, 2021

Reports: Influencers, calls important for shoppers

A growing number of consumers are influenced to finalize a purchase because of influencer posts on social media. But, don't think social is also their preferred avenue for general brand communication.... >>

BizReport | Social Marketing May 19, 2021

Top 3 tips to a better social shopping strategy

As new social platforms and formats emerge, marketers should continue to experiment with what works for them. This is because the social space is also a space where consumers first experience a brand - and that can influence the consumer-brand... >>

BizReport | Social Marketing May 13, 2021

How to build brand awareness through social media

For many brands social media has become a prime marketing tool, but according to one expert social shouldn't only be about selling. It should be about building not only revenue but overall product and brand awareness. Here's how. ... >>

BizReport | Social Marketing September 12, 2014

Top 3 tips to drive social gifting

Social networks have passed the flash-in-the-pan stage and are moving in to typical usage. Facebook and Twitter rule for casual usage but professional social networks with LinkedIn also get plenty of play and newcomers like Google+ are making an impact... >>

BizReport | Social Marketing October 01, 2012

Study: Walmart scores on Facebook, Target on Twitter

If you wonder how the biggest brands are doing in the social space, a new report from Unmetric is for you - and according to their research it's a different story for each brand. Walmart, finds the report, is scoring... >>

BizReport | Ecommerce archives November 14, 2011

Report: US e-comm spend pushes past $36b for Q3

Men may not be the shopping buffoons some make them out to be. According to a new report men are actually more social when it comes to online shopping than their female counterparts. And, with nearly $40 billion up for... >>