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BizReport | Social Marketing April 19, 2013

Report: One-quarter of time spent social networking

Chalk another plus is the social networking category: according to new data out from Experian Marketing Services, consumers are now spending about 27% of their online time on social networks or forums (US, UK, Australia). That is a lot of... >>

BizReport | Social Marketing March 08, 2013

30% of top brands have dedicated customer service account on Twitter

New research from social media analytics firm Simply Measured reveals that it's not only Facebook being used by top brands to bolster customer service. Twitter, too, is a popular platform on which almost a third of brands now have dedicated... >>

BizReport | Social Marketing February 21, 2013

Release ups the Facebook data ante

Ever wondered what your brand's fans are doing on Facebook? Many do. A new release from ePrize today lets brands in on the secret by collecting and aggregating Facebook analytics.... >>

BizReport | Social Marketing July 10, 2012

GetResponse, Sharethrough launch social tools

As more consumers look to social networks to stay in touch not only with friends and family but with favored brands and products, marketers are following. The ability to share email and other marketing or loyalty messages to consumers is... >>

BizReport | Research archives July 04, 2012

General Sentiment: What people really think about the Affordable Care Act

Judging from social media, most Americans (54.2%) within the social space are supportive of the Affordable Care Act (ACA) - affectionately or non-affectionately, depending on your viewpoint, called ObamaCare. The data is part of a new report from General Sentiment.... >>

BizReport | Social Marketing October 12, 2011

IBM: Marketers suffering data overload

Today's marketers have more consumer data at their disposal than they can cope with, according to a new study by IBM, yet the vast majority of it goes unanalyzed and unused. ... >>

BizReport | Social Marketing July 29, 2011

Claritics tool takes analytics into real time

A recent release from analytics hub Claritics may help brands more quickly analyze how people are engaging through mobile applications. Better analysis of the mobile space can help brand drive usage, making apps more useful to both consumers and developers.... >>

BizReport | Blogs & Content archives May 19, 2011

Platform combines content distribution, social media, analytics

A new player in the social space may help brands more deeply engage social consumers. Called tracx, the platform is a social media management hub with tentacles spreading into the content distribution and analytics sides; added together, the platform may... >>

BizReport | Social Marketing May 16, 2011

Platform help brands mine social data

Wondering how to get more from social media? With reports that social media isn't pushing as much commerce as once thought, many brands are looking for new solutions. The key, though, may be in using social media differently. Rather than... >>

BizReport | Social Marketing April 21, 2011

How social intelligence can help your brand

Have you created a social campaign but can't see how the campaign is increasing interest in your brand? You aren't as alone as you might think. Although social is quite popular with advertisers, most don't understand how to measure the... >>