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BizReport | Advertising archives September 25, 2014

Jivox: Older ad formats hurting advertisers

Turns out traditional banner and display ads may be doing more harm than good for online advertisers. That's the takeaway from new Jivox data which indicates brands using older ad formats are missing out on potentially significant increases in campaign... >>

BizReport | Advertising archives June 07, 2013

Celtra: Rich media mobile ads perform better on Facebook, Twitter

New research from mobile ad service firm Celtra has found that mobile rich media ads perform far better on mobile social websites than on non-social websites. ... >>

BizReport | Advertising archives May 16, 2013

UK luxury marketers to spend more on rich media, online video

Research in the UK by media and advertising company Martini Media reveals that marketers targeting consumers of luxury items plan to spend twice as much on rich media and online video that their counterparts marketing to the mass market. ... >>

BizReport | Mobile Marketing February 19, 2013

140 Proof launches rich, social, mobile ads

A new solution in the mobile space is marrying rich media and social marketing options to give brands a more engaging mobile option. From 140 Proof, the Rich Media Ad Units are expandable social ads giving viewers rich content within... >>

BizReport | Advertising archives October 22, 2010

Partnership will scale non-guaranteed ad inventory

A new advertising partnership has rolled into the online space with a promise to make non-guaranteed inventory more scalable for advertisers. While Real Time Bidding (RTB), Demand Side Platforms (DSPs) and Sell Side Platforms (SSPs) are attractive to marketers because... >>

BizReport | Advertising archives October 14, 2009

Study: Sometimes, size really does matter

When it comes to banner advertising, size really does matter. That, according to a new study from digital ad solutions firm Eyeblaster. The Global Benchmark Report finds that standard banner ads perform better as larger sized adswhile the size for... >>

BizReport | Advertising archives August 25, 2009

Pointroll, Yahoo partner for smart ads

Put on your thinking caps, a new partnership between rich media advertising provider PointRoll and Yahoo could change how ads are created. Pointroll has joined Yahoo's Smart Ads Program, a platform which creates dynamic rich media ads which are customized,... >>

BizReport | Advertising archives January 27, 2009

The keys for a good rich media campaign

The general online marketplace may be seeing a slowdown but when it comes to rich media, marketers continue to invest larger amounts of money. Why? According to one expert, it is because of the return that rich media can give... >>

BizReport | Advertising archives December 11, 2008

PointRoll partners with Komli to serve ads in India

A new partnership between Komli Media and PointRoll will deliver rich media ads to Indian consumers. Through the partnership Indian online advertisers will have a resource to deliver rich media ads to consumers.... >>

BizReport | Advertising archives May 27, 2008

Unicast to provide rich media for Google's content network

Mark down a new advertising provider for Google's content network. Unicast, a leader in rich media advertising, has signed on to provide rich media, display ads for the network. Google's content network is a leader for advertising networks around the... >>

BizReport | Mobile Marketing May 15, 2008

Survey: Rich Media Ads to reach $2.7 billion Euros

Online marketers can expect the rich media ad space on mobiles to continue growing over the next four years. According to a recent survey, rich media ads are expected to account for Euro $2.7 billion of the mobile ad spend... >>

BizReport | Research archives November 28, 2007

Study: Engagement determines rich media ad performance

Advertisers have long assumed that the message is the most important part of any ad campaign. However, it may not be what your ad is saying that determines how a user responds. According to a recent study by Jupiter Research,... >>

BizReport | Research archives June 14, 2007

Rich media increases online ad reach

A new study sheds light on how well online ad campaigns work with and without rich media. According to researchers with InsightExpress, campaigns actually perform better when rich media - online video, Flash and HD3D - practices are included. ... >>

BizReport | Search Marketing February 20, 2007

PointRoll warns Yahoo could pull ads

There is a new warning out from rich media firm PointRoll: according to an email from the company, Yahoo may begin pulling rich media ads without warning.... >>