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BizReport | Social Marketing May 03, 2012

Images on social image sharing sites prompt 32% to purchase

In the first in a series of Consumer Pulses on social image sharing and online shopping, Bizrate Insights reveals that almost a third of image sharing site users have made a purchase after spotting an image they like.... >>

BizReport | Ecommerce archives April 04, 2012

Email continues to out-do social to drive purchases

Email continues to be the most common way consumers receive digital messages from brands but, with the onslaught of social media, is it still the most effective? ExactTarget's recent research reveals some interesting behavior. ... >>

BizReport | Ecommerce archives March 07, 2012

Social media icons on shopping sites influence purchase decisions

Have you even hung around the pharmacy waiting for the checkout area to clear of people before buying that, errrr, special cream? If so you'll have a good understanding of why social media icons could have an effect on a... >>

BizReport | Ecommerce archives September 14, 2011

Survey reveals importance of Internet for game research, purchase

Online has become the place to go to learn about, research and purchase new game titles, according to new research which suggests that, while traditional point of sale remains an important marketing element, an online campaign is increasingly crucial during... >>