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BizReport | Advertising archives September 05, 2014

YouTube revealed as best social platform for ad conversions

YouTube is the most effective social platform for product launches and influencing customers' purchasing decisions, according to a new study from AOL Platforms.... >>

BizReport | Advertising archives March 04, 2013

6 in 10 consumers comfortable with mobile advertising

Brands and marketers looking to engage with consumers throughout the day are embracing mobile. Devices are usually 'always-on', increasing the chance of messages being seen. According to new research from InMobi, consumers are now as comfortable with mobile ads as... >>

BizReport | Advertising archives June 09, 2010

Demandbase platform identifies, funnels online shoppers

A new application for merchants or customer service entities should help to funnel traffic to the appropriate vendors. From Demandbase, the platform first identifies who has logged on and then funnels that visitor to the appropriate assistance provider. For example,... >>

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