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BizReport | April 06, 2017

UK regional publishers unite to promote brand ad safety benefits

Amid concerns that brands are funding terrorism through programmatic, as well as the fake news backlash, UK regional publishers have gone public to promote local advertising and highlight the dangers of "blind programmatic ad buying". ... >>

BizReport | Advertising archives March 06, 2017

Third of publishers still falling foul of FTC native ad guidelines

Native ads, designed to mimic editorial, are seen as the way forward for advertising. However, new research from MediaRadar reveals that a third of publishers are failing to label such sponsored content correctly. ... >>

BizReport | Advertising archives February 17, 2016

New no-nudity Playboy sees rise in advertisers

When Playboy dropped nudity from its website in 2014 its audience began to align with the coveted Millennial and website visits rose significantly. Now that the men's magazine had dropped full-frontal nudity in its printed publication the number of advertisers... >>

BizReport | Advertising archives December 21, 2015

DCN: Ad blocking a significant issue for the publishing industry

Digital Content Next (DCN), previously known as the Online Publishers Association, has pushed more data into the ad blocking arena with a survey showing that a third of U.S. consumers are very or somewhat likely to try out ad blocking... >>

BizReport | Mobile Marketing November 19, 2015

Proximity marketing initiative drives half a million store visits

Lifestyle magazine ELLE took on board retailers' requests to help them get more people into their stores. The result was a hugely successful experiment that combined editorial product endorsement with location-based notification and voucher apps. ... >>

BizReport | Advertising archives September 03, 2015

Campaign launched to increase awareness of role of ads in funding free online editorial

A UK-based outstream video ad firm is so concerned of the effect of ad blocking on the business models of quality publishers it has launched a campaign to educate Internet users of how advertising funds the content they enjoy. ... >>

BizReport | Trends & Ideas archives August 26, 2015

Data deluge drowning publishers

A new report from Forrester, commissioned by marketing automation software firm PubMatic, reveals that while marketers acknowledge real-time data leads to an increase in revenue, few receive real-time data.... >>

BizReport | Advertising archives June 22, 2015

Consumers hate sponsored content but realize it is how they get free news

According to a new report from Reuters, it is not at all surprising that publishers are turning to native advertising and sponsored content in the face of increased use of ad blocking technology. But, what do consumers think of the... >>

BizReport | Advertising archives June 20, 2015

Sourcepoint developed to block ad blockers

Publishers are missing out on billions of dollars due to the increasing popularity of ad blocking. Perhaps new software released by an ex-Google employee can help publishers reclaim some of the lost revenue by using a 'transparent transaction' approach. ... >>

BizReport | Social Marketing December 01, 2014

Report reveals which magazine media brands attract the most social attention

In research aimed at investigating consumer demand for magazine brands across multiple platforms, non-profit trade association The Association of Magazine Media, found that magazine media brands currently attract the most Followers and Likes on Facebook.... >>

BizReport | Advertising archives September 15, 2014

PageFair: Adblocking Goes Mainstream

A new report from adblock solutions provider PageFair reveals a significant increase in installed adblock software in the past year, claiming the practise has gone mainstream.... >>

BizReport | Advertising archives December 17, 2013

Native advertising - publishers lead the way

A recent survey of professionals working in publishing, PR and advertising agencies found that while almost two-thirds of publishers offer native advertising, only a third of agencies provide it as a service. ... >>

BizReport | Loyalty Marketing October 24, 2013

Few brands feature in YouTube top 5,000 publishers list

How many views does a YouTube publisher need to make it into the top 5,000 on YouTube? And how many brands are in that top 5,000? The answers, provided by the latest Touchstorm Video Index, may surprise you. ... >>

BizReport | Advertising archives May 22, 2013

PPA: Digital magazines boost demand for print editions

The Professional Publishers Association (PPA) in the U.K. has released the Tap Report that confirms there is a strong link between tablet ownership and magazine readership and that digital is not eroding the market for print editions. ... >>

BizReport | Advertising archives January 14, 2013

Magazine ad pages continue to fall despite growing audience

On the whole, 2012 was a rough year for magazines. New figures released by the Publishers Information Bureau show total ad pages fell across most major magazine categories with just a few individual titles posting positive results.... >>

BizReport | Advertising archives October 02, 2012

Belly Band: Traditional print ad gets digital makeover

A popular print advertising format has become the latest to get the digital treatment. Popular Science is wooing advertisers with a new take on the 'belly band', due to appear on the cover of November's edition.... >>

BizReport | Mobile Marketing August 30, 2012

Mobile action codes in print mags rise, QR Codes dominate

New research by mobile marketing firm Nellymoser reveals a huge rise in the use of mobile action codes in the top U.S. print magazines. ... >>

BizReport | Mobile Marketing July 09, 2012

Publisher places QR Codes on book jackets

Publisher Simon & Schuster isn't new to mobile or digital sales. Over a quarter of their sales are now digital. However, they're moving into new territory with the launch of QR Codes on book covers in the hopes of boosting... >>

BizReport | Trends & Ideas archives June 21, 2012

Ebooks now outsell hardbacks

For the first time ever, ebook revenues have exceeded hardcovers, according to new figures released by the Association of American Publishers.... >>

BizReport | Internet January 17, 2011

Apple angers publishers with cessation of free iPad access for print subscribers

Apple has told several European publications that they can no longer offer free access to their iPad editions via the App Store, according to recent reports. Why? It's all about the money.... >>

BizReport | Advertising archives April 13, 2010

Q1 shows growth for magazine ad revenue

Good news could be on the horizon for publishers: according to data from the Publishers Information Bureau (PIB) magazine advertising showed strong growth in several categories to round out Q1 2010 even though the overall revenue dropped to just over... >>

BizReport | Research archives December 17, 2009

81% of marketers feel no guilt for using online images without paying

A lack of knowledge of industry rules and terminologies has led to more than a third of British marketing, PR and publishing professionals to use images found online illegally, according to a new survey from Deutsche Telekom's online photo agency,... >>

BizReport | Trends & Ideas archives July 30, 2007

Magazines turn to the Internet for readers, revenue

More magazines are looking to the Internet to keep readers interested in their offerings. According to a recent report from the Magazine Publishers of America (MPA), magazines increased their digital initiatives by more than 135% this year.... >>