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BizReport | Ecommerce archives June 17, 2015

Study: Product recommendations not converting

Product recommendations continue to carry weight with shoppers, but not necessarily enough weight to make them buy. That is a key takeaway from new Monetate data which shows that while product recommendations continue to drive shoppers to click-and-browse store sites,... >>

BizReport | Ecommerce archives May 02, 2012

Top 3 tips to improve ecommerce personalization

Recommendations aren't new to the social space, but during the 2011 holiday season merchants began seeing a change in recommendations. Namely, the sharing of recommendations and the seeking out of product information through the social space. With more tablets and... >>

BizReport | Email Marketing July 01, 2010

Viewpoints launches post-purchase email options

Not all reviews are alike, even if the general formatting is the same. Some carry more weight. Which reviews actually push future purchases? ... >>

BizReport | Social Marketing June 23, 2010

Bazaarvoice socially connects marketers, consumers

Connecting with consumers in the online space is much more difficult than throwing up a social network shingle and waiting for them to arrive. Ask any marketer from a nationwide brand to a small town mom-and-pop and you'll get the... >>

BizReport | Ecommerce archives February 16, 2010

What makes a good recommendation?

When it comes to product reviews, most etailers have at least some idea of how they work. A consumer buys a product and comments on it. The problem is that all reviews are not created equally and many etailers are... >>

BizReport | Ecommerce archives February 04, 2010

Study: Retailers aren't connecting through recommendations

When it comes to engaging customers information is the key. Today's consumer wants product information, manufacturer's tips or even alternate uses for products. This is where recommendations and product reviews come in but according to a recent ChoiceStream report retailers... >>

BizReport | Social Marketing December 31, 2009

GoRecommend performing well for marketers

The new Empathica tool, GoRecommend, which puts social consumers in the driver's seat for product reviews and recommendations is seeing strong growth in its first few months. And the brands using the product are reaping the benefits as more consumers... >>

BizReport | Ecommerce archives September 23, 2009

Viewpoints Technology integrates community, ecommerce

If you're looking for another way to engage consumers with brand, consider integrating a community site with your existing ecommerce site. Too hard? A new platform from Viewpoints Technology helps brands integrate community with ecommerce so that consumers receive a... >>

BizReport | Advertising archives July 09, 2009

Nielsen: Personal recommendations 'most trusted'

Forget anonymous product reviews, what today's consumer really wants is a personal recommendation, preferably from a trusted friend. According to a new report from Nielsen Online, personal recommendations are the most trusted form of advertising around the world.... >>