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BizReport | Research archives June 12, 2007

Product placement best for electronic purchases

All product placements are not created equal. According to a recent BIGresearch survey, consumers are most likely to respond to product placements of electronics.... >>

BizReport | Advertising archives May 31, 2007

EU opens the door for product placement

A new deal in the European Union could open the door for new revenue streams for broadcasters. According to reports, audiovisual ministers in the EU are relaxing the rules surrounding television advertising to simplify product placements.... >>

BizReport | Advertising archives March 22, 2007

Product placement rising in Europe and Asia

New research from PQ Media indicates that paid product placement will continue to rise through 2010. In 2006, product placement grew to $3.36 billion (37%) and in 2007 is expected to reach 30.3%, or $4.38 billion. ... >>

BizReport | Trends & Ideas archives January 17, 2007

Software Could Enable Links in Product Placements

Think about it. What if a user could click on a phone, a watch or another accessory while watching streaming video and be taken to a website that sells the product? Would it enhance sales? Almost certainly. Is it possible?... >>

BizReport | Research archives December 21, 2006

Study: Product Placement Tolerated

According to a new study from New Media Strategies, product placement is tolerated if not completely accepted by online users. The researchers monitored online conversations to come to their conclusions.... >>

BizReport | Research archives November 16, 2006

Study: Follow Product Placement With Ad

Want a better return on your product placement buck? According to a new study, more television viewers will remember your placement if it’s followed by an ad in the next commercial break.... >>

BizReport | Blogs & Content archives October 31, 2006

Blogging for Bucks?

Seems as if everyone has a blog these days, and many are making money off of the new technology. But is paying a person to blog about certain products – from alcohol to socks – ethically wrong? Or just a... >>

BizReport | Advertising archives September 18, 2006

Put Your Brand in a Book

A Procter & Gamble deal is raising some eyebrows in the advertising community. ... >>

BizReport | Domain Names September 15, 2006

Old Domains = New Business?

Big online names like AOL and IAC are snatching up smaller online media outlets, sites like College Humor and Urban Baby. These websites have an already built in popular niche audience, making it easier to build up a brand.... >>

BizReport | Advertising archives September 12, 2006

New Partnership Integrates In-Game Advertising

The earlier game developers begin work on the integration of advertising campaign with the creation of the game, the better.... >>