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BizReport | October 12, 2015

Nielsen reveals drop in product placement TV integration

According to recent Nielsen data, marketers have been using more advertising channels and options but product placement is not one of them. ... >>

BizReport | Advertising archives October 21, 2014

Report: Product placements can recoup commercial losses

New data out from INFORMS shows product placements can curb audience loss during commercial breaks by up to 10%. According to researchers product placements reduce the amount of time television viewers 'turn away' from programming during commercial breaks.... >>

BizReport | Ecommerce archives March 21, 2013

Consumer attitudes to premium brands less snobby, expect discounts

A new UK-centric report by ShopperCentric reveals that six in 10 shoppers hate the snobbery around premium brands and don't care where they buy them, as long as they get the same quality for a good price. ... >>

BizReport | Ecommerce archives March 01, 2011

Shoebuy taps HookLogic for brand, product placements

Product placements are heating up all over the Internet, particularly placements in the apparel category. In line with the trend, Shoebuy has tapped HookLogic to strategically place branded products before in-market consumers. Through the partnership HookLogic will power Shoebuy's ability... >>

BizReport | Social Marketing July 28, 2010

Can Bebo bounce back?

Could Bebo be the answer for teens who are fed up with their parents and grandparents invading their space on Facebook and marketers who want to connect with the younger demographics? The new owners think so.... >>

BizReport | Advertising archives July 01, 2010

Forecast: Online product placement to outpace television

Product placement. It's not just for primetime television any longer. According to a new forecast released by PQ Media product placement on the Internet grew by just over 11% in 2009 to reach $40 million; this while the overall product... >>

BizReport | Advertising archives May 18, 2010

Product placement in social games proving fruitful

You've spotted the odd iPhone and Pepsi can in a movie scene, haven't you? The brand exposure can be immense, particularly in the case of a box-office hit. Now the same product placement exercise can be implemented online - in... >>

BizReport | Internet March 03, 2010

Online gamers spending more time playing, opportunity for in-game advertisers

The percentage of the population that plays online games may have dropped slightly over the last year, but those who are playing online games are spending more time doing so, according to new data from The NPD Group. Marketers can... >>

BizReport | Advertising archives January 05, 2010

Changing how some plugs are measured

If you've taken stock of some 2009 measurements, you may be shocked to see sharp decreases amongst some of the hottest television shows. The change is actually due to a measurement change rather than consumers dropping off the radar, and... >>

BizReport | Viral Marketing January 20, 2009

Is product placement next stop for online video?

Product placement could be the next stop for online video, giving Hollywood and the land of video games a run for their money. Tadcast, a video startup, has launched, giving online marketers the change to place their products in online... >>

BizReport | Blogs & Content archives November 24, 2008

Electronics and apparel purchases driven by new media

New media including blogs, videogame ads and product placement, are gaining influence with consumers, particularly among the much-coveted 18-34 age group, but traditional media's influence remains steady.... >>

BizReport | Advertising archives October 06, 2008

iPerceptions: Current ad formats ineffective

Rich media advertising may draw the eye, but it doesn't necessarily draw clicks, according to recently released results from an iPerceptions study. ... >>

BizReport | Advertising archives September 03, 2008

Storybids brings online video creators and advertisers together

Watchers of online video are irritated by interruptive advertising, and will take any opportunity they can to skip it. How can you, as advertisers, get your products in front of online video viewers without upsetting them? ... >>

BizReport | Social Marketing June 23, 2008

Splashcast Hotspots: Product placement platform

Everyone is familiar with product placement in movies and television shows as film stars cruise about in BMWs wearing Tommy Hilfiger and drinking Pepsi. What would such a marketing tactic look like when mixed with the interactivity of online video?... >>

BizReport | Research archives June 07, 2008

Can Oprah help your brand?

The short answer to that question is: very likely. Ask any of the hundreds of authors picked to be part of "Oprah's Book Club" or one of the little-known brands she has profiled during any of her audience-give programs. In... >>

BizReport | Advertising archives March 27, 2008

Use of alternative media to rise

PQ Media predicts that, by 2012, one dollar in every four will be spent on alternative media as advertising strategies change along with consumer habits.... >>

BizReport | Social Marketing June 22, 2007

Lonelygirl15 gets 'branded character' for company

The popular web drama “Lonelygirl15” has struck a deal with a major skincare brand in an unusual product placement move.... >>