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BizReport | Ecommerce archives October 26, 2011

Survey: Men shun online reviews for hard facts

Women are much more likely to read and take note of online reviews whereas men prefer the hard facts to the opinions of others, according to new research by ecommerce consultancy Postcode Anywhere. ... >>

BizReport | Blogs & Content archives November 04, 2009

Three steps to better product descriptions

The key to sales is quality content. Have you heard that somewhere before? Probably, and rightly so. But do you know the difference between quality content and problem content? Chances are you don't. Here are three tips to increasing the... >>

BizReport | Ecommerce archives August 28, 2009

5 ways to pimp your product descriptions

Christmas is coming and it's time to start knocking your website into shape. An important part of any ecommerce website is the product copy which has an awful lot of work to do to get across the facts while enticing... >>