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BizReport | Research archives July 20, 2009

MTV study finds 'most effective' short-form video ad format

The popularity of online short-form video continues to rise and so, therefore, does the curiosity of advertisers. But which ad formats work best for this medium? A recent study from MTV Networks provides some insight.... >>

BizReport | Advertising archives March 30, 2009

Study: Ads acceptable in return for free video content

Those who stream or download TV network video appear to have realized they can't get something for nothing and that the ability to watch their favorite shows online, free of charge, has to be paid for in some way or... >>

BizReport | Advertising archives January 19, 2009

BrightRoll: Video ad rates fell in Q4 2008

New data released by ad network BrightRoll shows that rates for pre-roll video advertising fell in the last two quarters of 2008.... >>

BizReport | Advertising archives November 25, 2008

Online video viewers want ads their way

When given a choice of watching ads during or before an online program, viewers on Hulu overwhelmingly voted for pre-roll ads, according to recent data from the online video content site.... >>

BizReport | Research archives August 19, 2008

IAB video ad standards success

New research has revealed the positive impact that recently introduced Interactive Advertising Bureau video ad format standards have had on click-through rates, at least when it comes to male-oriented communities. ... >>

BizReport | Advertising archives January 23, 2008

In-stream ads remain unpopular with consumers

Marketers may have to rethink how they integrate advertising messages in online video, as yet another survey finds that online video consumers really do not like watching in-stream advertising.... >>

BizReport | Advertising archives November 21, 2007

AOL tries tickers to attract clickers

The search for unobtrusive and consumer-friendly online video advertising continues and AOL has just announced its solution – a video ticker ad.... >>