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BizReport | Advertising archives January 31, 2018

Consumers to brands: We love your ads but leave politics out of the Super Bowl

While recent research has shown that consumers believe brands should make their stance on social and political issues known, they don't want politics spoiling their fun during the Super Bowl. Perhaps weary of controversy during the NFL season, Americans just... >>

BizReport | Social Marketing January 12, 2018

Should brands keep shtum on social and political issues?

Should brands air their stance on social and political issues? It is a tough tightrope to walk in a world in which more and more consumers are putting their personal convictions first and buying based on belief.... >>

BizReport | Trends & Ideas archives November 03, 2016

Political discussions on social media leave many 'worn out'

In less than a week the political wranglings will (mostly) be over and social media users can go back to cute cat videos. For many, the return to social media norms will be a huge relief, according to the results... >>

BizReport | Social Marketing May 08, 2015

Politics huge on Facebook but it's no echo-chamber, says the network

If you have Facebook friends in the U.K. you have probably seen a lot of political posts, or "I have voted" statuses in the past 24 hours. But does Facebook only fill your News Feed with political posts you agree... >>

BizReport | Research archives September 06, 2012

Political insights from the DNC, younger Americans

This week marks a moment in the sun for the Democratic Party in the US as delegates meet and the 'official' campaign cycle begins. Likely you've noticed an uptick in the number of political posts on social networks this week,... >>

BizReport | Advertising archives July 03, 2012

Study: SMBs receptive to political messages

With just over four months until the 2012 Presidential Election, it appears small businesses are receptive to political advertising. A new survey from MerchantCircle finds SMBs continue to show concern over the economic recovery in the US - in addition... >>

BizReport | Internet January 25, 2012

Latina hub reveals tech habits of Latina moms

Research from new Latina hub reveals that Latina moms, part of the fastest growing consumer market in the U.S., are politically aware, tech-savvy and culturally focused.... >>

BizReport | Advertising archives May 12, 2010

Resonate launches attitudinal targeting solution

A new targeting solution arrives today from Resonate Networks, this time designed to target consumers according to their beliefs. The platform is designed to help brands or organizations identify and then recruit consumers to become activists, donors or volunteers. Allowing... >>

BizReport | Advertising archives February 08, 2010

Forecast: Political ad spend up, but online won't see it

It's an even numbered year and in the US that can mean only one thing: increased ad revenues thanks to elections and Olympics. Unfortunately a new Borrell Associates report indicates that online markets likely won't see much of the uptick... >>

BizReport | Research archives October 23, 2008

Can politics help your next online campaign?

Election day is right around the corner in the United States and with only about fourteen days to go, political marketers are beefing up their adspends in traditional markets like television and newspaper. But, could they reach more through online... >>

BizReport | Trends & Ideas archives August 15, 2007

Hitwise election center will track political websites

With just over a year before the next presidential election in the United States, politicians are hitting the pavement and the world wide web. To help clear the air surrounding many of the new sites, online metrix firm Hitwise has... >>