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BizReport | Advertising archives May 21, 2018

What Google's changes to political advertising rules mean for businesses

With Primary season in full swing in the US, many brands are noticing some changes to the rules surrounding political advertising. Google has rolled out changes into how they verify political advertisers, in the hopes that the new transparency will... >>

BizReport | Advertising archives September 16, 2016

Report: Pols hitting up digital to reach voters

This election cycle the digital space is proving to be the hot ticket. That's the word from new Wise Data Media, which found that both the Republican and Democratic parties are pushing more ad dollars into the online space. ... >>

BizReport | Blogs & Content archives June 24, 2016

Study: Video big influencer for some voters

Video could be the key to the 2016 Presidential Election in the US. That's the word from new Tremor Video and Cygnal data which indicates that two large demographic groups are disproportionately impacted and influenced by video content. ... >>

BizReport | Advertising archives July 31, 2015

SMBs: How to remain visible during the election push

Over the next few months ads for various political candidates in the US will inundate the online ad space, as well as more traditional markets. This push of ad revenue can leave small businesses feeling the chill of not having... >>

BizReport | Advertising archives March 13, 2014

Study finds voters look to live streaming, not TV voting coverage

Looking ahead to the mid-term elections fewer people will be watching poll numbers on television and more will be following election results online. That according to new data which indicates voting consumers are spending less time, overall, with television and... >>

BizReport | Advertising archives September 13, 2012

Pew: The importance of social for politics

As the 2012 Presidential Election looms in the US, more politically-minded pages are going up around the social sphere. There are pages for Republicans, Democrats, specific candidates, 'haters' of candidates or parties...the list goes on. While those behind the social... >>

BizReport | Advertising archives July 03, 2012

Study: SMBs receptive to political messages

With just over four months until the 2012 Presidential Election, it appears small businesses are receptive to political advertising. A new survey from MerchantCircle finds SMBs continue to show concern over the economic recovery in the US - in addition... >>

BizReport | Social Marketing April 05, 2012

Hey, Politicians, social does matter

As the 2012 Presidential Election heats up in the US, data from NM Incite shows the social sphere may have a bigger impact than expected. According to their data in three of the four 2010 election races studied, the candidate... >>

BizReport | Advertising archives February 09, 2012

POLS: Platform creates interactive video for campaigning campaigns

A new platform, launched from Jivox, may help politicians reach voters in this election year. Called the Jivox Political Ad Kit, it creates multi-screen interactive video ads for embedding on websites, in social media channels and across devices. ... >>

BizReport | Research archives January 30, 2012

Brands: Better targeting, relevance will push mobile ROI

Brand campaigns and political campaigns should have different strategies but the two can learn from one another. As the 2012 election year heats up in the US, politicians are pushing mobile limits to reach the consumer base - and brands... >>

BizReport | Mobile Marketing January 27, 2012

How politicians are using mobile to engage

The 2008 elections relied on social media. The 2012 elections may well rest on mobile. Each election year politicians trot out new offerings - more online information, ways to donate or volunteer with campaigns. So far the 2012 election season... >>

BizReport | Blogs & Content archives September 15, 2011

SAY Media: Harder to find voters in fragmented online space

Elections are coming up quickly in the US, and that has politicians looking for new ways to connect with voters. That connection is going to be harder than ever finds research from SAY Media, which indicates that fractured media is... >>

BizReport | Research archives June 14, 2011

What's in a social network? Plenty, say marketers, politicians

Social networks are quickly becoming a go-to advertising destination for both small and large businesses, but even more than business-based advertising, politicians are finding the social space has much to offer. It is specifically in Facebook, but other social destinations... >>

BizReport | Social Marketing February 08, 2011

The social-political connection

Soc-nets may be taking over where telephone calls have traditionally reigned supreme: the political arena. According to a recent Pew Internet report, social networks were used by nearly one-quarter of Americans for politics during the 2010 campaign season. Twitter and... >>

BizReport | Advertising archives February 23, 2010

Revised forecast: Local ad revenues to grow, but slowly

A revised forecast from BIA/Kelsey may put a damper on things. Although the forecast predicts that local advertising revenues will top nearly $145 billion by 2014, this is nearly a year past their original prediction date despite indicators that the... >>

BizReport | Advertising archives February 08, 2010

Forecast: Political ad spend up, but online won't see it

It's an even numbered year and in the US that can mean only one thing: increased ad revenues thanks to elections and Olympics. Unfortunately a new Borrell Associates report indicates that online markets likely won't see much of the uptick... >>

BizReport | Research archives March 07, 2008

Study: Politicos should increase online spending

For perhaps the first time, the Internet has a good chance of influencing a presidential election in the United States. But, that will only occur if politicos increase their online spending according to a recent report. ... >>

BizReport | Advertising archives December 11, 2007

Report: Political spending to reach $4.5 billion in 2008

With the next Presidential Election looming in the US, a new report expects the political spend to grow nearly 65%. The increase in spending is expected in part because there is a larger than usual number of candidates in the... >>

BizReport | Research archives February 22, 2007

Study: 40% research politics online

Forget the nightly news or attending political rallies, more people are relying on the Internet for their political information. According to a study from DoubleClick, about 4 in every 10 adults research political information online.... >>