Planning & Buying of Internet Media — Level I
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Teaches what marketers and agency planners, buyers and account executives need to know to develop and manage online and interactive advertising and marketing campaigns. It is a truly comprehensive course that will bring experienced traditional planners and buyers up-to-speed on interactive media, as well as give complete novices an equally immediately and useful level of expertise.
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ABOUT THE AUTHOR
Kristina Knight is a freelance writer with more than 15 years of experience writing on varied topics. Kristina’s focus for the past 10 years has been the small business, online marketing, and banking sectors, however, she keeps things interesting by writing about her experiences as an adoptive mom, parenting, and education issues. Kristina’s work has appeared with BizReport.com, NBC News, Soaps.com, DisasterNewsNetwork, and many more publications.