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BizReport | Ecommerce July 13, 2021

How to deliver a personalized experience every time

Personalization is not a new focus for the digital space, but in a recovering-from-pandemic world in which shoppers became more and more comfortable in the digital space, delivering personalized experience has become much more important. Because these personalized digital experiences... >>

BizReport | Advertising October 28, 2020

Expert: Why hypertargeting is more important than ever

It's been a minute since hyper-targeting took center-stage in the digital marketing space, but thanks to consumers and businesses being locked down in a pandemic, more attention is being given to the phrase. We asked one expert what is different,... >>

BizReport | Advertising archives August 25, 2014

Expert: Disconnect between brands, personalization

Online personalization is the third industrial revolution and yet 72% of executives still grapple with how to apply it online. Dynamic Yield is one platform helping brands with the application and analysis of online personalization. ... >>

BizReport | Ecommerce archives July 23, 2012

How to improve personalized campaigns, website experiences

By now everyone has heard about the benefit of personalization to online campaigns. Relevant content, personalized ads, past-purchase targeting. This all feeds together to create a better online experience for shoppers and Baynote's platform helps marketers create better personalized campaigns.... >>

BizReport | Ecommerce archives May 01, 2012

How personalization can improve ecommerce

ChoiceStream CONNECT learns from shoppers behavior and uses that information to guide shoppers to the right recommendations, products and other information on etailers' sites. This type of personalization is changing not only the way people shop but the way etailers... >>

BizReport | Advertising archives April 04, 2012

Demandbase release personalizes web experience

Personalized experience is a phrase that has been buzzing around the online ad space for more than six months, but in 2012 brands are beginning to see results from that personalization. A new system from Demandbase should give online brands... >>

BizReport | Research archives March 13, 2012

Brands: How to do personalization better

Over the past few months buzzwords like 'personalize' and 'local targeting' have been batted around - a lot - in the online space. Some brands have jumped in, trying to create a personalized, local experience online only to see few... >>

BizReport | Advertising archives February 01, 2012

How Monetate's Agility Suite can improve experience

Just one month into 2012 and already the online space is abuzz with terms like real time data, improved customer experience; at the same time new tools are cropping up to help improve online experience by using this type of... >>

BizReport | Advertising archives January 20, 2012

Tool to create more personalized experience online

Real time data. Personalization. Hyper targeting. Starting about six months ago these buzzwords began getting a lot of play from early adopters in online marketing. A personalized experience, goes the rationale, offers consumers more of what they want right now... >>

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