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BizReport | Advertising archives February 22, 2007

Offers create more conversions for direct mailings

All advertising is based on a deal. But in some cases direct mail advertising is falling short by not offering a deal and instead offering information only. A new study indicates this is a wrong path for direct mail marketers.... >>

BizReport | Social Marketing January 23, 2007

Consumers Trade Privacy for Personalization?

The results from the 2006 ChoiceStream Personalization Survey are in, and you may be surprised with the results. According to respondents, 57% of consumers said they were willing to give up some privacy in return for a personalized online experience.... >>

BizReport | Viral Marketing September 26, 2006

Levi Adds Buzz to Buttocks

Levi’s has jumped on the viral marketing bandwagon and has launched a new campaign with viral marketing specialists Personiva. Using the latest techniques in the viral marketing textbook, the company offers consumers not only the chance to create their own... >>