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BizReport | Email Marketing September 18, 2014

Permission-based email marketers still finding inbox placement hard work

A new study shows that 1 in 6 emails worldwide never reach their destination with most disappearing completely and the rest ending up in junk or spam folders. ... >>

BizReport | Email Marketing February 20, 2009

Travel consumers respond to permission-based email

Travel consumers have a more favorable opinion of travel companies that send them permission-based emails, found a survey Epsilon, and were more likely to buy from those companies. ... >>

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