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BizReport | Blogs & Content archives September 01, 2009

Are Daddy-Bloggers the next big thing?

Mommy bloggers? Old school. It appears that Daddy bloggers are the next big thing for marketers. At least according to a report from the New York Times. The report notes that, although mommy blogs are still a hot commodity, some... >>

BizReport | Social Marketing April 08, 2008

Pollara: Influencers may not be influencing

A recent study from Canadian research group Pollara may have some social marketers rethinking their game plan. According to the study, the so-called Influencers of social media may not be as good at influencing other users as originally thought. ... >>

BizReport | Social Marketing March 02, 2007 offers "Friend$" benefits

In an effort to monetize the thousands of blogs, social networking site is partnering with Google to offer social networkers a way to make some cash from their blogs.... >>

BizReport | Law & Regulation February 14, 2007

Fake blogs to be banned in U.K. from next year

Beginning in 2008, companies or individuals who post reviews of their own products online will be breaking the law in Britain. A new law in the United Kingdom prohibits even authors from reviewing their own books at sites like >>

BizReport | Law & Regulation February 12, 2007

European Union to put a ban on fake blogs and reviews

The European Union is working toward the eradication of “astroturfing”, with a ban due at the end of the year.... >>

BizReport | Blogs & Content archives February 05, 2007

Federated Media partners comScore for blog metrics

As paid blogging continues to grow, a blog network and measuring company are pairing up to provide metrics for the new industry. Federated Media has announced it will partner with comScore Media Metrics to provide research.... >>

BizReport | Blogs & Content archives December 19, 2006

PayPerPost: Bloggers Must Disclose

PayPerPost, a leader in the relatively new world of paid blogging, has changed their Terms of Service, and are now requiring bloggers who are paid to post disclose that fact to their readers. The disclosure may be a site-wide statement... >>

BizReport | Blogs & Content archives November 10, 2006

Get Friendly With Those Bloggers – You Can Benefit

Generally bloggers are thought of as independent individuals commenting on the modern world. But a growing trend of offering them a financial incentive for covering certain products or services puts them in a whole new light.... >>

BizReport | Blogs & Content archives October 31, 2006

Blogging for Bucks?

Seems as if everyone has a blog these days, and many are making money off of the new technology. But is paying a person to blog about certain products – from alcohol to socks – ethically wrong? Or just a... >>