Organic brand sponsors FarmVille crop

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cascadian blueberries.jpgCascadian Farm, an organic food brand that sells a variety of products including granola bars, vegetables and juice concentrates, is the second General Mills brand to form a partnership with Zynga, the makers of FarmVille.

However, it is the first to insert a branded crop into the popular game.

Starting next week (19 July), FarmVille players will be able to plant an organic blueberry crop, sponsored by Cascadian Farms. The crop will only be available for one week during which it will command the highest Experience Point and Coin scores, and is available to players of all levels.

The move will put Cascadian Farms in front of around 20 million FarmVille users who log on to tend their crops and livestock each day. The high Experience and Coin rewards are sure to tempt the competitive and the organic brand will appeal to the environmentally friendly and health-conscious.

Cascadian Farm also has their own FarmVille farm tended by an avatar called “Farmer Joe Cascadian,” inspired by the brand’s real-life farmers. Players can request to be his neighbor by ‘friending’ him via his Facebook account. Activity on the account’s Wall already suggests healthy interest in the promotion.

“We’re at a crossroads for the brand,” said Tim Goldsmid, marketing manager for Cascadian Farm. “We’re looking to get our message out in a bigger way, and we wanted a creative way to do that.”

Earlier this year Green Giant brand distributed FarmVille codes on selected packaged vegetables in stores via peel-away stickers. Each sticker gave the purchaser 5 FarmVille points, with a limit of 5 per Facebook account.

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Kristina Knight-1
Kristina Knight, Journalist , BA
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Kristina Knight is a freelance writer with more than 15 years of experience writing on varied topics. Kristina’s focus for the past 10 years has been the small business, online marketing, and banking sectors, however, she keeps things interesting by writing about her experiences as an adoptive mom, parenting, and education issues. Kristina’s work has appeared with BizReport.com, NBC News, Soaps.com, DisasterNewsNetwork, and many more publications.