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BizReport | Internet February 07, 2013

Negative attitudes to data use breeding tomorrow's invisible consumers

More than two-thirds of Internet users across several countries would choose a "do not track" feature if it was readily available, according to new research from technology analysis firm Ovum. ... >>

BizReport | November 19, 2012

Many EU countries failing to comply with EU Cookie Law

Owners of European websites appear reluctant to comply with the EU Cookie Law, reveals a new report from TRUSTe, with none of France and Germany's 50 top websites having taken any steps at all towards compliance.... >>

BizReport | Advertising archives June 13, 2012

Microsoft patent proposes serving ads based on body-language

Facebook asks its users, "What's on your mind?". A patent filed by Microsoft could answer that question for you and serve ads matching your mood or body-language. ... >>

BizReport | Search Marketing March 12, 2012

Search users say personalized results a "bad thing"

Nearly all online Americans use search engines but the vast majority are worried about their privacy should the likes of Google begin tracking their search activity. ... >>

BizReport | Advertising archives July 26, 2011

TRUSTe: Consumers remain suspicious of online behavorial advertising

Most consumers are now aware of online behavioral advertising, but are they happier to be tracked? A new survey from Internet security firm TRUSTe reveals consumer trust levels and perceptions surrounding online behavioral advertising. ... >>

BizReport | Law & Regulation July 03, 2011

Site visitor numbers plummet 90% after EU cookie law change

Following the introduction of a new European cookie law the Information Commissioners Office (ICO) reports worrying news for retailers across Europe - a 90% decrease in visitors to its website. ... >>

BizReport | Internet June 03, 2011

Americans worry about online corporate snooping

More than half of Internet users in the US worry that they're being stalked online. It's not the Government or an ex-lover they fear, it's big business. ... >>

BizReport | Law & Regulation May 31, 2011

Online firms in UK granted more time to comply with new cookie regs

Online retailers in the UK have been given a 12 month extension on an EU deadline to ensure their websites comply with challenging new cookie requirements.... >>

BizReport | Law & Regulation May 10, 2011

New European law on use of cookies looms

UK websites have two weeks left to comply with new European laws which require user consent before cookies can be used to store and retrieve information on users' computers.... >>

BizReport | Internet May 09, 2011

Consumers say online tracking 'okay' for fraud prevention purposes

According to the findings of a new survey released by the Ponemon Institute, online fraud continues to be of growing concern among many Internet users, the majority of whom say it is okay for businesses to track them for fraud... >>

BizReport | Advertising archives September 30, 2009

New study finds Americans reject tailored advertising

Consumers simply don't like being tracked online, and the more they know about how they're being tracked the less they like it. Such are the findings of a study, released today, by the universities of Pennsylvania and California, Berkeley. ... >>

BizReport | Search Marketing October 01, 2008

Eyeblaster takes marketers beyond the last click

With display advertising click-through rates in decline it’s important for marketers to understand the reasons behind the lack of interaction. Eyeblaster has released a tool that allows marketers to track consumer behavior and look beyond the last click. ... >>

BizReport | Research archives September 26, 2008

Americans want more control over their online personal information

Americans are concerned about how their personal information is being used online and the tracking of their online behavior, according to a poll from the Consumer Reports National Research Center. Yet, despite the concern, very few appear to have armed... >>