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BizReport | Advertising archives June 19, 2012

Research: Target ads to insomniacs watching online television.. at night

I hope Red Bull, Sealy and Unisom marketers have read this new research. Companies seeking out insomniacs should target sufferers online, particularly around television content, reveals a new study by audience targeting firm Resonate.... >>

BizReport | Advertising archives May 02, 2011

Forecast: Local TV spend to steadily rise

In the US, nothing is moving television from its advertising position in the local marketplace any time soon. According to a new advertising forecast from BIA/Kelsey, local television ads grew by 23% to reach just over $19 billion in 2010,... >>

BizReport | Advertising archives April 02, 2010

Report: Online TV increases ad tolerance

When it comes to advertising every marketer wants to know the secret formula. What will make the consumer click? What will make them laugh, share or favorite a link? What will engage the consumer? Well, it looks like at least... >>

BizReport | Research archives February 23, 2010

Report: Consumers go over the top for video-enabled devices

When it comes to the latest and greatest tech devices, early adopters may have nothing on the general public. According to a new report from In-Stat consumers in general are getting excited with next-gen video devices, including those for web-television.... >>

BizReport | Research archives February 11, 2009

Report: Daytime television viewers are loyal

Overall viewership for daytime television may be down, but according to a new report from EPoll Research the viewers sticking with daytime TV are exactly what marketers need. Research with FastTrack Television Weekday found that daytime television viewers, who are... >>

BizReport | Viral Marketing December 05, 2008

Report: 1 in 10 youths watch television online

A recent report from Knowledge Networks indicates that online video is only increasing in scope and size, especially amongst the younger demographics. The report finds that just over 10% of consumers aged 18 - 34 watch television online weekly and... >>

BizReport | Research archives October 23, 2008

Online TV watching habits, by disease

Certain groups of consumers who suffer from specific diseases are more predisposed to watching their television content online, according to a recent consumer study from Manhattan Research.... >>

BizReport | Research archives September 05, 2008

Internet TV viewership rises

A fifth of American households with Internet access watch television broadcasts online, according to a study by TNS and the Conference Board. Convenience is a prime driver, but skipping ads is also a motive. ... >>

BizReport | Research archives July 08, 2008

Nielsen: Viewers prefer TV set to Internet

According to new research from The Nielsen Company for the Cable & Telecommunications Association for Marketing, the vast majority of Americans still prefer watching television shows on a television set.... >>

BizReport | Research archives February 05, 2008

Viewing television content online rises in popularity

Twelve months ago just 25 percent of U.S. Internet users said they had watched a favorite television show online. Solutions Research Group’s latest study has found that figure to have risen significantly.... >>

BizReport | Research archives January 22, 2008

UK media websites attract worldwide visitors

Are you trying to reach a global audience? Are you looking for websites that attract global audiences? According to a new report from comScore, traditional media websites in the UK could be the answer.... >>

BizReport | Research archives December 17, 2007

Younger adults use technology to catch up

A recent study from Nielsen//Netratings indicates that adults are more likely than ever to use technology, especially the Internet, to stay up to date with their television habits. For advertisers this is also an indication that webcast advertising will become... >>

BizReport | Research archives November 07, 2007

Online entertainment consumption rises in U.K.

The number of people in the U.K. viewing TV, movie or video-related content online has grown significantly, and so has the amount of time being spent on those websites.... >>

BizReport | Research archives September 26, 2007

Online television to rise in popularity in the U.K.

The British are slowly switching demand from traditional television, satellite and cable to more on-demand solutions, according to entertainment market analysts Screen Digest.... >>

BizReport | Research archives May 03, 2007

On-demand TV is in demand in Europe

According to a new study by Motorola, almost half of Europeans watch television shows via the web.... >>

BizReport | Social Marketing April 13, 2007 struggling to attract visitors started to lose its fizz not long after the Super Bowl hype, and figures out for March show little sign of a turnaround.... >>

BizReport | Trends & Ideas archives March 27, 2007

TV Guide's video search engine to launch soon

In an effort to ramp up their online profile, TV Guide is set to launch an online video search engine. After spending 53 years guiding viewers to programming, it seems fitting that the broadcasting staple would move to do the... >>

BizReport | Research archives March 23, 2007

ComScore: Most online videos watched 5-8pm

For those who think online video is taking the place of traditional television watching, think again. According to a new study from ComScore, primetime for online video is actually earlier than primetime for network television.... >>

BizReport | Ecommerce archives February 22, 2007

Download-to-own videos to generate more revenue than ad-supported

With increasing numbers of businesses investigating and embracing internet TV, new analysis suggests that now is the time to take a closer look but not to expect too much in the next couple of years.... >>

BizReport | Mobile Marketing February 12, 2007

More local content to be offered on cellphones

A new partnership between Internet Broadcasting and Crisp Wireless will take local television content to wireless phones. ... >>

BizReport | Research archives February 09, 2007

More ad dollars reserved for new media

A new study indicates more brands are reserving dollars for new media sources. ... >>

BizReport | Law & Regulation February 05, 2007

YouTube to remove 100,000 Viacom clips

Viacom is apparently tired of waiting for YouTube to remove copyrighted clips from the online video source. They have demanded that 100,000 clips be removed from their site and YouTube is complying.... >>

BizReport | Advertising archives January 29, 2007

Informa predicts 2012 online TV, video revenue to exceed $6 billion

By 2012 the North America could be the largest revenue-generating region of the globe.... >>

BizReport | Research archives December 18, 2006

eMarketer: Online Video To Explode In '07

In three years, more than half of the United States population will be part of the online video audience, according to new research from eMarketer.... >>

BizReport | Research archives December 13, 2006

Online Video Audience Not Engaged

Movie downloads remain the least-watched genre of online video. Instead of long programming, 70% of online video users are watching short clips of sports and news.... >>

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