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BizReport | Social Marketing May 03, 2012

Online reviews trump peer-to-peer word of mouth

The opinion of a stranger would now appear to be more useful than that of a family member or friend, according to findings from the latest Eccomplished quarterly survey. ... >>

BizReport | Ecommerce archives February 17, 2010

Tips for increased recommendation engagement

When it comes to recommendations, logic states that any recommendation is enough. That is actually a fallacy. Bad recommendation content, irrelevant recommendations or recommendations from unreliable sources can actually hurt not only conversions but the brand itself. Here are some... >>

BizReport | Ecommerce archives February 04, 2010

Study: Retailers aren't connecting through recommendations

When it comes to engaging customers information is the key. Today's consumer wants product information, manufacturer's tips or even alternate uses for products. This is where recommendations and product reviews come in but according to a recent ChoiceStream report retailers... >>

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