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BizReport | Blogs & Content archives September 16, 2014

Survey reveals general reluctance to pay for online content and apps

A survey conducted in the U.S. and U.K. aimed at finding out consumer attitudes to online content and apps reveals a general reluctance to pay despite intolerance for advertising.... >>

BizReport | Internet March 26, 2012

Streaming movies online overtaking physical rentals

New research from IHS Screen Digest suggests that more movies will be watched online this year than on physical media. Meanwhile, LOVEFiLM has released figures from February that show its members stream more movies than they rent. ... >>

BizReport | Advertising archives February 16, 2012

Psychster: Entertainment sites not always best fit for online ads

According to social media psychology firm Psychster, online ad buyers are more likely to focus their buying on entertainment websites. But is a brand really more likely to be viewed as hip and cool or, more importantly, honest, alongside such... >>

BizReport | Blogs & Content archives September 15, 2011

SAY Media: Harder to find voters in fragmented online space

Elections are coming up quickly in the US, and that has politicians looking for new ways to connect with voters. That connection is going to be harder than ever finds research from SAY Media, which indicates that fractured media is... >>

BizReport | Research archives July 28, 2011

Media execs say they aren't taking full advantage of data

Buzz in the land of online marketing may be about personalized advertising and content, but the majority of media and entertainment top execs say they aren't taking full advantage of these data opportunities. Customer data that can provide personalized online... >>

BizReport | Internet October 22, 2010

European business execs supplementing traditional news channels with digital

More and more business executives in Europe are getting news via online resources but, according to a recent Ipsos MediaCT survey, the vast majority still refer to newspapers and television for their daily fix.... >>

BizReport | Ecommerce archives August 25, 2010

Report: SMBs utilizing more media

Not only are small businesses moving online, but they are consuming and relying on more media in the online space to engage consumers. A new report from BIA/Kelsey finds that, on average, small- to medium-sized businesses are using 6.5 different... >>

BizReport | Internet June 14, 2010

Online media buyers bogged down by admin

Earlier this year the American Association of Advertising Agencies (AAAA) released estimates that it costs twice as much to manage the placement of digital ads as compared to print and broadcast. A new survey has found digital media buying also... >>

BizReport | Advertising archives May 25, 2010

Razorfish: 2009 social media, mobile ad spend tiny

Despite social media and mobile use skyrocketing, advertisers are only committing a small amount of their ad spend to the channels, according to new data released by interactive agency, Razorfish.... >>

BizReport | Research archives November 17, 2009

Forrester: 80% of Americans unwilling to pay for online content

Oh dear. Forrester has bad news for those who are considering charging consumers for access to online newspapers, magazines and articles. It appears that most people in the U.S. just aren't prepared to part with cash for content. ... >>

BizReport | Internet September 24, 2009

Online media outperforms traditional media in customer acquisition

More and more study results point to the increased use of online media compared with traditional due to its measurability and cost-effectiveness. Now, new research from the Fournaise Marketing Group shows that some online channels also outperform traditional media in... >>

BizReport | Social Marketing April 27, 2009

Hitwise: Time spent with online retail decreasing

New research from Hitwise shows that consumers are logging on to be entertained and to socialize rather than to shop, illustrated by a drop in the amount of time spent with online retail and a rise in the amount of... >>

BizReport | Advertising archives January 07, 2009

Cox Cross Media to provide online ad sales for ABC

The Alphabet Network - and it's local affiliates - have a new partner. Cox Cross Media has partnered with the ABC-owned Television Stations Group to sell online advertising. Cox (CXM) will take over online ad sales for the ten stations... >>

BizReport | Research archives August 08, 2007

US consumers increasingly turn to alternative media

A new study from Veronis Suhler Stevenson indicates consumers usage of media has declined for the first time in 10 years. The average consumer spent about 3,530 hours with media in 2006. ... >>