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BizReport | Internet October 02, 2020

Cyber attacks up, here's how to protect against fraudsters

The increase in time spent online since the beginning of the coronavirus pandemic has changed not only how legitimate brands are trying to engage consumers, but in how fraudsters are trying to game consumers' systems. That is why, according to... >>

BizReport | Research archives June 16, 2016

Brands: What you need to know about eSports enthusiasts

While eSports is just beginning to gain mainstream notoriety, the people playing these games are highly involved, and that involvement can be a big draw for advertisers and marketers. New data from Mindshare sheds like on the people driving the... >>

BizReport | Blogs & Content archives September 25, 2015

Study: Gamers not confident about developer security

Hey, developers, gamers like your games, but they aren't confident you'll keep them safe. That is the takeaway from new PlayFab data. While online and mobile gaming has grown by leaps and bounds for the past five years, their research... >>

BizReport | Trends & Ideas archives August 07, 2015

Technology enabling teens to find friends, create support networks

For today's teens, making friends online is just a fact of life, according to new research released by the Pew Research Center, with social media and online gaming the most common places to meet. ... >>

BizReport | Blogs & Content archives October 16, 2014

Study: Branded games moving shoppers

It's no secret that people like playing games, but one new study indicates people don't like playing games but that games are influencing players' purchases.... >>

BizReport | Advertising archives July 30, 2014

Survey: Gamers don't want interruptions

Don't distract the gamers. That is the takeaway from a new MediaSpike report which found a majority of mobile gamers find that ads served during game breaks are distracting - and unwanted. According to the research even display ads fared... >>

BizReport | Blogs & Content archives December 30, 2013

Why mobile games will rule 2014

One major challenge in the gaming space has been the cost factor. For the most part brands have needed to create native game, especially to produces IOS and Android versions, plus the download requirement in the app stores is typically... >>

BizReport | Mobile Marketing December 19, 2013

Report: Breakthrough Moments pushing engagement

Breakthrough Moments - or those times in a game when it is 'natural' for a player to engage with an ad or branded message - may be more important than some thought. According to new data out from MediaBrix, Breakthrough... >>

BizReport | Loyalty Marketing December 04, 2013

How to build loyalty through games

Games are quickly taking over consumers' time spent online, whether online based or app based. Some are played to pass the time, some to earn rewards points from favorite brands. One expert explains how brands can use gaming techniques to... >>

BizReport | Loyalty Marketing December 03, 2013

How games are changing ecommerce

Concepts of gamification and promotion have long been used as persuasive tactics to drive participation and engagement. Instant win games, frequent flyer programs and refer-a-friend programs are examples of how marketers incorporate game mechanics into basic business operations. By rewarding... >>

BizReport | Research archives October 15, 2013

Study: Gamers moving from consoles to browsers

In the gaming world, browsers are taking over. Since the launch of the Atari in the 1980s through the PlayStation revolution of the late 1990s and Nintendo's Wii system a few years ago, consoles have been the leader in the... >>

BizReport | Blogs & Content archives September 19, 2013

Nearly half of gamers make in-game purchases, play 3+ games

The habits of online gamers may be more predictable than you think. That, according to new data out from Arkadium which indicates that nearly half of gamers are making in-game purchases and playing at least three games each week.... >>

BizReport | Advertising archives September 10, 2013

Study: Casual gamers interested in value added propositions

There is a divide widening between casual social and mobile gamers and their more intense counterparts: that of the value exchange ad proposition. According to a new report out from MediaBrix, casual mobile and social gamers are quite interested in... >>

BizReport | Mobile Marketing July 22, 2013

Arkadium offers HTML 5 gaming environment

Game developers, check this one out. Arkadium has released an HTML 5 based gaming platform for casual gaming. Arkadium has one of the largest libraries of casual games. The platform is set up to allow all brands access to HTML... >>

BizReport | Blogs & Content archives April 17, 2013

Platform upgrade IDs game breakthroughs, offers rewards

Social media isn't just about sharing photos or quippy status updates. Social media is also about gaming, and an upgrade to the MediaBrix platform may help advertisers increase the engagement factor between gamers and their games. ... >>

BizReport | Advertising archives April 08, 2013

Bunchball offers gamification on Jive

Brands and marketers interested in the potential of gamification models have a new place to look for engagement. Bunchball has announced they'll partner with Jive to offer their Advanced Gamification Module through the site. ... >>

BizReport | Internet September 07, 2012

U.S.: Mobile, digital gamers outnumber video-console gamers

The number of gamers playing on smartphones and tablets now outnumber "hardcore" video-console gamers, according to new figures released this week by The NPD Group.... >>

BizReport | Mobile Marketing July 25, 2012

More gamers favoring mobile device for at-home gaming

The proliferation of smartphones and tablets along with the increase in availability of games developed specifically for these platforms, are having an impact on gamer habits.... >>

BizReport | Advertising archives May 29, 2012

UK: Advergames are ads, rules apply

The body responsible for governing online advertising in the UK has reiterated its rules surrounding what is, and what isn't, acceptable with advergames. Do your advergames fall short of the rules?... >>

BizReport | Research archives May 23, 2012

Why gaming keeps growing in the US

It is no secret that more American are spending more time playing games. But did you ever wonder why? MocoSpace did, and according to a new infographic from the company, gamers continue to kill time. ... >>

BizReport | Social Marketing May 14, 2012

Social gaming growth slows, women playing less

A new survey by Frank N. Magid Associates reveals that growth in online social games is slowing in the U.S., even among the biggest social gaming group - women.... >>

BizReport | Internet April 04, 2012

Survey: Two-thirds of China's 180 million gamers pay to play

China is outpacing the world in many arenas, one of which is paying to play online. According to new data from Asian video game market intelligence firm Niko Partners, 64% of China's millions of online gamers spend money while playing... >>

BizReport | Ecommerce archives February 29, 2012

PlaySpan: Virtual goods purchases up 100% since 2009

When it comes to playing games, US consumers are looking for a little bit more. More goods, that is. According to a new report virtual goods purchases have increased 100% since 2009 as more consumers play games and look to... >>

BizReport | Mobile Marketing February 16, 2012

Generation Text: Teens say talking is so last year

The joke that today's teens are surgically attached to their mobile phones may not be too far off the truth. A new infographic from Online Schools reveals that they text thousands of times each month but think talking on the... >>

BizReport | Blogs & Content archives December 09, 2011

Gaming growing in popularity, moves to help advertisers engage

Gaming isn't just for fun anymore. A growing number of people are downloading 'edutainment' apps - to help their children learn numbers, shapes, letters, reading, math and the list goes on. Added to that are social games - which are... >>

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