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BizReport | Advertising archives September 19, 2013

Consumer trust in online advertising is second only to word-of-mouth

While word-of-mouth recommendations remain the most trusted and influential way for consumers to learn about brands, a new report from Nielsen finds that consumer trust in online advertising on branded websites is on the rise, too.... >>

BizReport | Blogs & Content archives January 17, 2012

NNA: More readers still prefer local content

When it comes to staying up to date on local happenings most of us still go to the newspaper first. That according to a recent National Newspaper Association and Reynolds Journalism Institute at the Missouri School of Journalism. According to... >>

BizReport | Blogs & Content archives February 01, 2010

Harris Poll: Only 2 in 5 reading newspapers

It is no secret that offline readership for newspapers continues to drop, but several studies have shown much of the readership has simply switched to online formats. Not so according to a recent Harris Poll. In it researchers state that... >>

BizReport | Blogs & Content archives December 04, 2009

Report: Consumers will pay for content, if...

When it comes to online content, newspapers and magazine publishers have been complaining for years that consumers won't pay for it. They want it free. But a new report from Boston Consulting Group disagrees with that point of view, indicating... >>

BizReport | Advertising archives November 30, 2009

Scarborough: 75% of American adults check the local paper

Although newspaper readership and advertising continues to dwindle, at least according to some reports, researchers with Scarborough say that newspaper readership is still strong. According to the recently released Integrated Newspaper Audience report, 74% of American adults read their newspaper,... >>

BizReport | Blogs & Content archives October 07, 2009

Should publishers consider free subscriptions?

Newspaper publishers looking for new resources are pushing in mobile and online arenas, but still their print publications are dwindling. Should subscriptions be free? A group of French newspaper publishers have been trying the 'free with strings' subscription route with... >>

BizReport | Advertising archives October 01, 2009

Engage consumers with online circulars

Newspaper subscriptions may be down, but there is one area where newspapers still rule: circulars and coupon offers. Sunday newspapers and Sunday inserts, along with penny-savers, are some of the most-read when it comes to newspapers. Now online marketers have... >>

BizReport | Research archives September 03, 2009

Report: Newspaper website traffic on the upswing

When it comes to newspapers, many brands and advertisers are closing their advertising budgets. But that action may be separating them from a growing consumer base. A recent report from the Newspaper Association of America and Nielsen Online shows that... >>

BizReport | Research archives June 26, 2009

Americans greatly increasing time spent online

On average, American adults are now spending just under 4 hours each day online; that is an 81% increase over 2006 numbers, according to a new report from The Media Audit. Researchers have found that the Internet now accounts for... >>

BizReport | Research archives May 13, 2009

Report: Newspaper circulation sinks

If the news that several big name newspapers were ceasing print publication weren't enough, there is more bad news for the newspaper industry. According to a recent Audit Bureau of Circulations, for the six months leading up to March 31... >>

BizReport | Blogs & Content archives March 25, 2009

Is it time for newspapers to fold?

It won't come as a shock to most marketers, but it seems that newspapers have hit a new low, and that doesn't bode well for newspapers - either online or offline - or newspaper marketers. According to a recent 24/7... >>

BizReport | Advertising archives October 14, 2008

New platform could boost newspaper ad ROI

With newspaper ad revenues falling, a new platform from NewspaperDirect could help the industry. Called Ad Value Map, the platform allows professional subscribers of to map newspapers to learn which pages will maximize the ROI of marketing campaigns.... >>

BizReport | Advertising archives June 23, 2008

Why local marketers shouldn't count out newspapers

Survey after survey and report after report seem to indicate that the local newspaper is dying. One recent survey indicates, however, that it is too early to count out newspapers - especially for local marketers. ... >>

BizReport | Advertising archives June 11, 2008

Why advertising in "alternative" newsweeklies isn't wasting money

Advertisers may be ignoring print versions of their local papers in favor of online versions but ignoring newspapers altogether could be a mis-step. According to one report, advertising in alternative newspapers could result in a gold mine for many advertisers.... >>

BizReport | Advertising archives February 25, 2008

Which newspapers are the best investment?

Several studies have shown that the newspaper demographic, both online and offline readers, are many times more educated and have higher earning power. This makes the newspaper reading demographic a good demographic for most marketers, but which newspapers will serve... >>

BizReport | Advertising archives February 18, 2008

Big-4 Publishers launch online ad network

Four big-time publishers aren't giving up the ad wars without a fight. Gannett Company, Hearst Corporation, Tribune Company and the New York Times Company have formed their own advertising network called quadrantONE. ... >>

BizReport | Research archives November 09, 2007

Borrell: Newspaper online divisions fare well

Newspapers may not be faring as badly as some reports have noted, though they are by far not operating at past revenues. According to a new study from Borrell Associates, thanks to their online divisions, newspapers are continuing to stay... >>

BizReport | Research archives November 02, 2007

Audiences increase but revenue slows for newspapers

Newspapers are taking another hard hit according to a recent report from the Newspaper Association of America. According to the report audience numbers are up both online and in print but revenue has seen another lag.... >>

BizReport | Research archives October 22, 2007

Dow Jones credits web for Q3 earnings increases

It wasn't just consumers that helped Dow Jones increase Q3 revenues. According to the company, the Internet was a huge factor in Q3 revenues, thanks to online advertising. Dow Jones saw revenue increase 19% in Q3 to reach $493.3 million.... >>

BizReport | Research archives August 02, 2007

NAA: newspaper website visits increase 7%

Online marketers may want to think twice before skipping over those newspaper websites. According to new research from the National Association of Advertisers (NAA), about 37% of the total Internet population visited newspaper websites in Q2. ... >>

BizReport | Research archives June 19, 2007

Television, Internet the choice for news readers

More people are turning to the television and to the Internet for their news headlines according to a recent Harris Poll. Researchers polled users in America, Australia and five European countries and found that only 6% to 13% rely on... >>

BizReport | Research archives June 14, 2007

Study: don't count out newspapers yet

Online advertising may be the new buzzword, but according to a recent study newspapers should not be ignored in favor of online ads. According to the World Association of Newspapers, newspaper ad spending increased nearly 3% in 2006 and has... >>

BizReport | Research archives May 30, 2007

Newspapers online ad spend increases in Q1

Newspaper publishers had a bit of good news in the first quarter of 2007 - an increase in online ad spending. The year-over-year (YoY) Q1 spend increased by 22% to about $750 million. ... >>

BizReport | Research archives March 28, 2007

Ad revenue is falling fast for newspaper publishers

As online advertising revenue continues to rise, ad revenue in other sectors continues to fall. The hardest hit, at least so far, is the newspaper industry.... >>

BizReport | Research archives March 16, 2007

Newspaper web sales increase 31%

Newspaper's online advertisings sales showed an impressive jump in 2006. According to research from the Newspaper Association of America, online ad sales grew to $2.7 billion. ... >>

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