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BizReport | Advertising archives March 06, 2017

Third of publishers still falling foul of FTC native ad guidelines

Native ads, designed to mimic editorial, are seen as the way forward for advertising. However, new research from MediaRadar reveals that a third of publishers are failing to label such sponsored content correctly. ... >>

BizReport | Advertising archives October 03, 2016

Report: Shorter is better for native ads

Advertisers may want to change the 'keep it simple' mantra for advertising to 'keep it short' - at least in one format. According to new data out from Jumpstart Automotive Media, shorter ads are showing much higher completion rates in... >>

BizReport | Advertising archives March 18, 2016

Despite disclosures, consumers still find it hard to spot native advertising

Despite the rules and regulations surrounding native advertising, consumers are finding it difficult to differentiate between what is editorial content and what is advertising, according to research conducted by the Grady College of Journalism and Mass Communication at the University... >>

BizReport | Advertising archives February 24, 2016

Native ads to dominate display ad spending by 2020

Native ads will account for the lion's share of display media bought across Europe by 2020, according to a new study released by Yahoo and Enders Analysis. ... >>

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