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BizReport | Social Marketing July 05, 2016

Movie reviews, not trailers, are most-shared content

Research from RadiumOne reveals that, when it comes to driving ticket sales for movies, film reviews are shared more than movie trailers and movie genre is an important factor in which type of content is shared. ... >>

BizReport | Mobile Marketing July 10, 2015

Mobile's role in moviegoers' decision making

Moviegoers are increasingly turning to their mobile device to find out about tickets, show times and view trailers, according to new Google data.... >>

BizReport | Mobile Marketing March 03, 2014

Report reveals mobile's leading role in movie selection and ticketing

The Interactive Advertising Bureau's Mobile Center, InMobi and Decision Fuel teamed up to take a look at the role that mobile plays in the selection of movies and ticket purchase.... >>

BizReport | Mobile Marketing July 09, 2012

Fandango reports hike in movie ticket sales via mobile

Movie ticketing and information destination Fandango has just reported its biggest growth quarter in the company's history thanks, in part, to the increasing use of mobile to make movie ticket purchases.... >>

BizReport | Blogs & Content archives November 11, 2011

Yahoo banks on Twilight content to boost new promotion

Not that fans won't be lined up around the block when "The Twilight Saga: Breaking Dawn Part I" hits theatre screens, but a new promotion from Yahoo and Summit Entertainment should keep those rabid fans online as well. Through the... >>

BizReport | Advertising archives March 25, 2009

YouTube's large format ads a hit with movie studios

Movies have a way of making everything seem bigger and bolder, and now their ads are going that way, too. YouTube recently experimented with the use of larger masthead ads for studios and networks, and now Lionsgate Pictures is getting... >>

BizReport | Research archives September 24, 2007

Influence of Internet on movie-goers

In June this year, Google and Nielsen joined forces to study the impact of the Internet on the movie-going public's decision making in the U.S. ... >>

BizReport | Ecommerce archives February 07, 2007

Hollywood supports Wal-Mart's move into the movie download business

Wal-Mart Stores Inc. has entered the internet video download business, and could give other download sites a run for their money.... >>

BizReport | Research archives January 25, 2007

Study: 20% Download Movies

Music may be the king of the download world, but movies are a fast rising prince. According to new research from Solutions Research Group, nearly 20% of web users have downloaded movies. ... >>

BizReport | Trends & Ideas archives January 17, 2007

Netflix Streaming Movie Feature Announced

Netflix has announced a new online service that streams online movies, free, to subscribers' PC's.... >>