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BizReport | Mobile Marketing July 21, 2008

Avot Media: Youths embrace mobile video

Mobile video is quickly taking off - as long as you are a young person. That is the result of a recent survey from Avot Media. According to the survey about 55% of young (under age 29) mobile users are... >>

BizReport | Advertising archives May 02, 2008

Is in-call the next big thing?

Catching consumers' attention during a phone call could be easier than you think, and it could increase the ROI of ad campaigns. In-call advertising is nothing new in the marketing sector but advanced targeting and mobile options are making in-call... >>

BizReport | Mobile Marketing January 28, 2008

Mobile users respond to customized messages

Just like more traditional online advertisers are beginning to target specific users, a recent study indicates that targeting - or customizing - messages to a demographic or geographic area could result in better campaign ROI. Mass messaging is no longer... >>

BizReport | Mobile Marketing December 13, 2007

MSN launches mobile display ads

Add another platform to the MSN network, a network trying to capture a larger part of the online advertising market. The company has launched both text and display ads for US mobile users. ... >>

BizReport | Mobile Marketing October 12, 2007

Teens prefer connected mobiles

Cell phones could be the most popular gadget for the teen set. But, according to a new study from OTX Research, teens don't just want a new phone. They want a new phone that is connected. Text messaging, web-based applications,... >>

BizReport | Mobile Marketing October 11, 2007

Mobile campaign interest continues to grow

SMS and MMS campaigns continue to intrigue major brands across the U.S. According to a recent study from Airwide Solutions companies have either already launched one mobile messaging campaign or are seriously considering the launch of a mobile campaign soon.... >>

BizReport | Email Marketing July 23, 2007

Look for consumer-mail to take over

A recent white paper from analysts Frost & Sullivan predicts that mobile email will begin growing by an estimated 24% per year beginning in 2007. Mobile email revenue is expected to grow to just over $16 billion during the same... >>

BizReport | Mobile Marketing July 06, 2007

Different mobile ad formats appeal to different users

More than targeting for specific user groups, mobile advertisers need to use the correct ad delivery method. According to a recent study from MoMac, consumers are more likely to respond to ads in a format that they like.... >>

BizReport | Mobile Marketing June 19, 2007

Is mobile worth advertiser's time?

Advertising online is one thing, but many marketers have been leery of making the jump to include mobile platforms in their overall advertising strategy. Citing the small supply of data and measurement offerings available, some have said that they will... >>

BizReport | Mobile Marketing June 18, 2007

Premium SMS revenue equals 1/3 of mobile spend

Premium text messaging and purchasing content from premium off-portal storefronts are quickly becoming the biggest revenue streams for mobile marketers. According to a new report from Telephia, premium services account for more than 1/3 of the total mobile spend. ... >>

BizReport | Mobile Marketing May 04, 2007

Targeted ads are okay with British teens

Advertisers wanting to tap into the youth market should pay attention to a recent study about British teens. According to researchers, teens are fine with accepting ads on their mobile devices. Display ads rather that video or text messages are... >>

BizReport | Mobile Marketing April 03, 2007

British teens have mobile ad preferences

A recent study by Q Research shows that just 32 percent of 11-20 year olds want ads on their mobile phones, but those numbers rise when participants are given different scenarios.... >>

BizReport | Mobile Marketing March 19, 2007

Medio Systems launches mobile ad network

A new mobile advertising network launches today from Medio, a company already invested in mobile search. ... >>

BizReport | Mobile Marketing March 16, 2007

Report: Mobile ads are more accepted

There is good news for mobile advertisers. A new report from Harris Interactive shows increasing acceptance of mobile ads. Correctly targeted ads to users will only increase the acceptance level according to the report. The bad news? Incorrectly targeted the... >>

BizReport | Mobile Marketing March 12, 2007

Third Screen Media to power Fox News mobile ads

According to reports, Fox News has asked Third Screen Media, a mobile media network, to power their mobile advertising efforts. In the past, Fox has powered their own ads by hard-coding.... >>

BizReport | Research archives March 08, 2007

Study: 1 in 10 buy online via mobile devices

Mobile users aren't going online simply to find cool ring tones or wallpaper. According to a new study, mobile users are increasingly buying products online.... >>

BizReport | Mobile Marketing February 12, 2007

More local content to be offered on cellphones

A new partnership between Internet Broadcasting and Crisp Wireless will take local television content to wireless phones. ... >>

BizReport | Research archives February 09, 2007

More ad dollars reserved for new media

A new study indicates more brands are reserving dollars for new media sources. ... >>

BizReport | Mobile Marketing February 05, 2007

Older age groups show growing interest in mobile use

The youth market has traditionally led the way in mobile marketing, but the older generation is beginning to take part in these campaigns as well. That is the word from a new study from the Mobile Marketers Association (MMA).... >>

BizReport | Research archives January 29, 2007

Telephia to provide customer data to Third Screen Media

In an effort to increase advertiser confidence, Telephia will begin providing research to Third Screen Media based on mobile users' data. The deal calls for Third Screen to provide access for Telephia's audience and demographic information to agency and publisher... >>

BizReport | Research archives January 24, 2007

Coverage Tops For Mobile Users

Mobile users want better coverage, and they will switch carriers to get that coverage. That is the result of a new study from comScore. With 14% of people saying they have stopped using landlines and 33% saying they feel lost... >>

BizReport | Advertising archives January 22, 2007

In-Flight Consoles to be Ad Supported

Virgin Atlantic has closed a deal that would allow texting, wireless connections and laptop AC power among other things - all from the cabin of a plane.... >>

BizReport | Mobile Marketing January 09, 2007

Yahoo Upgrades Mobile Offering

With mobile marketing expecting huge gains in 2007, Yahoo is betting on improvements to their mobile platform to help boost revenue. The online search giant is upgrading with oneSearch software, designed to give users faster results from more specific search... >>

BizReport | Trends & Ideas archives December 27, 2006

Banner Ads On Tap For Verizon Customers

Starting in January, Verizon Wireless will join the ranks of cellular providers allowing banner ads on cell phones. The mobile ad spend is expected to skyrocket in 2007.... >>

BizReport | Research archives December 14, 2006

Survey: Productivity Linked With Technology

The general public may not be jumping the fence to mobile Internet access, but there is a population base that is quite comfortable in a mobile, online world. That population is the group mobile marketers need to access for the... >>

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