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BizReport | Mobile Marketing May 18, 2015

Why brands must look into mobile privacy

Customer privacy is a growing concern, not just in the consumer segment, but also with forward-thinking brands. With the wide use of mobile devices, but those devices can put consumer information at risk. ... >>

BizReport | Mobile Marketing May 15, 2015

Top 3 tips to improve customer privacy

Mobile devices are making it very easy for consumers to interact with their favorite brands. But, without the proper security in place, mobile can also put consumers at risk. One expert offers her top tips on hos brands can assure... >>

BizReport | Mobile Marketing May 29, 2014

Release connects consumers without using personal data

A new release in the mobile space will likely have consumers talking. Out from Boolean Tech, the ShieldMe platform allows consumers to be contacted by brands they choose - but without giving out phone numbers or other private information.... >>

BizReport | Search Marketing October 17, 2013

Report: Shhh! I'm searching

It's no secret that Americans love their mobile devices, but new data out from underlines the importance of mobile devices - for consumers' perceived privacy. According to the new report more than half of American adults would like to... >>

BizReport | Research archives September 05, 2013

Study: Concerns about mobile privacy growing

Mobile consumers are more willing to share their personal information now than in the past. But that doesn't mean they want to be tracked while on the mobile web or using mobile apps. That, according to new data out from... >>

BizReport | Mobile Marketing September 06, 2012

Dislike of data-sharing drives over half of mobile users to ditch apps

Some mobile apps such as maps and games collect a user's personal details or even track their location. More than half of Americans who use such apps have thought twice about using one once they learned just how much information... >>

BizReport | Mobile Marketing August 21, 2012

Jumptap, Evidon partner for AdChoices initiative

A new partnership between Jumptap and Evidon may give mobile consumers - and advertisers - a bit more security in the space. Together they're creating the Ad Choices initiative to help mobiles better understand and control the data pushed into... >>

BizReport | Mobile Marketing April 27, 2011

Survey: Mobile consumers most concerned about privacy

Although many consider privacy and security linked, in the mobile realm it appears that the growing consumer base does not. According to a new TRUSTe survey, conducted by Harris Interactive, mobile privacy is the biggest concern for consumers, who say... >>

BizReport | Mobile Marketing August 03, 2010

Lookout: Advertisers need to up mobile security

Consumer smartphones may know - and have the potential to share - more information than they are aware of. That, according to the App Genome Project, a new study from smartphone security firm Lookout. According to the report many smartphone... >>