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BizReport | Ecommerce July 20, 2021

Reports ID changes to shopper behavior on- and offline

New reports in the digital space point to some pressure points for retailers as the world continues to move forward from the COVID-19 pandemic. ... >>

BizReport | Mobile Marketing July 16, 2021

Report: Mobile video fraud skyrockets

Fraudsters continue to make it difficult for those in the digital space. That is a key takeaway from new DoubleVerify data. Researchers with their Global Insights Report found that while overall fraud rates were down, mobile app video fraud and... >>

BizReport | Advertising July 07, 2021

Reports: Facebook ads, mobile on the up

Facebook ads continue to gain traction for marketers in the digital space as they try to key in on consumers' continued attraction to the social network. That is a key takeaway from new MediaRadar data which shows that nearly half... >>

BizReport | Mobile Marketing June 09, 2021

Expert: What brands need to know about app stories

The mobile space continues to be a big part of brands' marketing as more and more consumers up their mobile usage. But, just because consumers are hot on mobile, it doesn't mean they're engaged with the brands in the space.... >>

BizReport | Advertising June 04, 2021

Expert: How voice tech may influence better engagement

Over the course of the pandemic many brands took huge strides forward in the use of AI and voice technology. According to one expert, using machine language alongside tech like Deep Neural Network can create a more engaging experience for... >>

BizReport | Advertising May 31, 2021

Study finds many using CTV to bridge TV, digital ad gap

A growing number of marketers are pushing more ad dollars into connected television advertising (CTV), which makes sense because of the huge surge in streaming activity over the past 12 months. But, these marketers aren't just following consumers. Instead, the... >>

BizReport | Mobile Marketing May 27, 2021

Report: Apps up 31% for Q1

Mobile consumers are continuing their obsession with new apps. That is a key takeaway from Adjust's latest Mobile App Trends report. According to their data app installs are up by 31% for Q1 2021, and they aren't just interested in... >>

BizReport | Ecommerce May 07, 2021

Reports outline consumer changes mid-pandemic

It may still be a pandemic world out there, but consumers are adapting to continued lockdowns, store restrictions, and how they shop. Three new reports outline just how shoppers are adapting and could shed light on how brands can engage.... >>

BizReport | Mobile Marketing May 04, 2021

Expert IDs brand risks within UGC platforms

For brands, platforms with highly engaged audiences are as appealing as they are worrisome. Historically, the advertising industry has been ill equipped to verify the safety of environments with high velocity, user generated content, allowing stigmas to perpetuate based on... >>

BizReport | Advertising April 23, 2021

How household targeting can improve engagement

It may be time to take advertising targets home. That's the word from a digital expert who believes many brands can benefit from targeting consumers literally where they live - at home. ... >>

BizReport | Social Marketing April 16, 2021

Study: More merchants choosing Facebook ads

A growing number of retailers and brands are pushing their ad dollars to social networking giant Facebook. That is a key takeaway from new MediaRadar data which shows that retail now accounts for about 17% of the ad spend within... >>

BizReport | Ecommerce April 15, 2021

Reports: Shifting loyalty, better information key to shopper engagement

Three new reports find that in a pandemic world, making things simpler for shoppers is key to making shoppers happy and building crucial brand loyalty. ... >>

BizReport | Ecommerce April 08, 2021

Experts: A year after the pandemic, here's how we're coping

This week marks a year since much of the world shuttered it's doors and windows and moved non-essential contact to the digital space. From advertising and shopping to social contact to work, as the world dealt with the COVID-19 pandemic... >>

BizReport | Mobile Marketing April 01, 2021

Expert: Why mobile brands need cohorts

There is a wealth of customer data in the digital space, both in mobile and desktop, but with more and more consumers opting out of data collection many brands are wondering what to do next. The answer could be as... >>

BizReport | Email Marketing March 31, 2021

Studies: Email, Gaming up during pandemic

Email and gaming each got a boost during the pandemic, which should come as little surprise to marketers who understand that global lockdowns, moving to remote work and school, and buying necessities digitally meant consumers had to find entertainment -... >>

BizReport | Ecommerce March 26, 2021

How to use digital events to create a better experience

As brands were forced to take in-person events online to comply with COVID-19 guidelines, marketers quickly realized that it wasn't an easy switch to turn physical events into virtual ones, with factors like networking translating poorly in this new format.... >>

BizReport | Research March 11, 2021

Studies: Consumers want simplicity, are mobile wallets it?

Several new reports out on the changing habits of consumers seem to agree on one thing: shoppers want shopping to be simpler. And they're willing to switch brands and even favored retailers if buying is made easier.... >>

BizReport | Content Marketing March 03, 2021

Report: Streaming services push media spending surge

Consumers may have cut back on eating out and even typical clothing/apparel purchases in 2020, but they didn't cut back on entertainment. That is a key takeaway from new PQ Media data, which shows a 6% increase in consumer media... >>

BizReport | Internet March 02, 2021

Experts predict life in 2025 will be more tech driven

As the world begins to recover from the coronavirus pandemic, some changes instituted to protect citizens from the virus may not go away. That is a key finding from a new Pew Research survey of nearly 1,000 industry, tech, and... >>

BizReport | Mobile Marketing February 12, 2021

Study finds mobile users frustrated by some requirements

When it comes to mobile, consumers want fast and they want easy. But, according to one new report, they don't want additional downloads. Researchers with Optimist and Heady found that consumers are increasingly frustrated with mobile experiences that require the... >>

BizReport | Mobile Marketing February 08, 2021

Expert: Apple's privacy change to cost Facebook billions

One of the new features Apple rolled out in their latest update is the ability of users to control what information of theirs - if any - can be captured, used, or stored. The move is a step forward in... >>

BizReport | Email Marketing February 05, 2021

How to improve data collection and use

With Apple's iOS 14 update in the wild, it's time for digital marketers to evaluate their current plans and explore new strategies. Rather than relying on targeted advertising through app data tracking, this allows companies to engage with users in... >>

BizReport | Mobile Marketing February 01, 2021

Expert: How the iOS 14 update will impact merchants, brands

Apple's latest updates puts more people in charge of their own data. iOS 14 gives users the ability to opt out of data tracking, which is a good thing for consumers but could shut businesses out of crucial data they... >>

BizReport | Social Marketing January 28, 2021

DataVisor: High fraud rates in social networks

Fraud has not taken a holiday during the coronavirus pandemic, quite the opposite. Fraud rates have increased throughout the digital space, according to one new report, as fraudsters have sought to take advantage of gaps in protection that have been... >>

BizReport | Mobile Marketing January 27, 2021

Reports: App spending skyrockets

Consumers may have tightened their spending belts in a general sense through 2020, but when it comes to app spending, they didn't hold back. According to new data out from Trading Platforms both app downloads and app spending saw significant... >>

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