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BizReport | Mobile Marketing January 07, 2021

Top 3 tips to improve mobile strategy in 2021

As 2020 showed, mobile is going nowhere, and as consumers have become more comfortable ordering via mobile it will become even more important to marketers, merchants, and brands heading into 2021 and beyond. Here are three tips to improve mobile... >>

BizReport | Ecommerce December 18, 2020

5 ways 2020 has changed ecommerce

2020 will go down in history as a year of upheaval, but there may be some silver linings in the lessons many learned during the year. We asked one expert how 2020 will change digital as we begin moving toward... >>

BizReport | Mobile Marketing December 15, 2020

How to get more from mobile

According to new data out from App Annie the time people spend in mobile - using apps, etc - is skyrocketing in 2020, and that likely has many wondering just what businesses can do to engage these users. We asked... >>

BizReport | Advertising December 08, 2020

Expert: How to improve brands' digital transformation

For years, organizations have been told that digital transformation is key to survival as we go further into the tech-filled world of automation, cloud and AI. Those who listened were well equipped to handle the curveballs that came their way.... >>

BizReport | Advertising December 07, 2020

Report: Game brands upping ad spend

Video games are back - if they ever really left - with a vengeance thanks to the COVID-19 pandemic, and system manufacturers and game developers are poised to see just how high they might push revenues.... >>

BizReport | Ecommerce December 04, 2020

Cyber Week a mixed bag for merchants

Shoppers have quickly adjusted their traditional holiday shopping activities to include social distancing protocols amid the global COVID-19 pandemic, and much of that adjusting is going to spending more dollars digitally. That is a key takeaway from new Salesforce data... >>

BizReport | Ecommerce November 25, 2020

Reports: Shopping early and often for 2020 holidays

New data out this week sheds light on how Americans will be shopping this holiday season. Adobe Analytics notes that between November 1 and 23 nearly $60 billion had already been spent online, a 32% increase in spending YoY, with... >>

BizReport | Ecommerce November 23, 2020

Experts: How to thrive through 2020 holiday season

This holiday season is going to like no other. The shopping season will start early, the digital competition will be fierce and the spend will make up 14.5% of total retail sales realized in 2020 (eMarketer). It's game on --... >>

BizReport | Mobile Marketing November 11, 2020

Top 3 tips to boost revenue via mobile apps

There has been a drastic uptick in mobile usage since the coronavirus pandemic shut down businesses eight months ago. And while much of that usage is for entertainment - games, streaming video, social connections - there is also an overall... >>

BizReport | Advertising October 15, 2020

Malvertising: What to Watch

New data out from GeoEdge finds that malvertisers are upping their use of malicious content to target people. Their data finds that nearly half (42%) of publishers have received reader complains because of malicious content and 20% have either lost... >>

BizReport | Mobile Marketing October 13, 2020

Study: App usage up 25% YoY

Mobile consumers are even more engaged with their apps. That is a key takeaway from new App Annie data. Their Q3 2020 Global Market Index Ranking Report finds that people increased their app usage by 25% YoY. This increase is... >>

BizReport | Mobile Marketing October 09, 2020

Top 3 tips to create a strong SMS campaign

While consumers are definitely spending more time with mobile devices since the pandemic began, knowing how to engage and then convert these consumers remains a mystery to many marketers. Here are three tips to create a strong SMS base campaign... >>

BizReport | Internet October 07, 2020

Studies ID vulnerabilities for US businesses

Two new studies out this week shed light on the dangers facing many American businesses as workers continue to do remote work and business continues to be conducted online. ... >>

BizReport | Mobile Marketing October 06, 2020

How to engage consumers through mobile

Around the world there are billions of text messages sent each day, many silly or fun texts between friends, but a growing number are text alerts and other messaging from brands. Since the beginning of the pandemic many marketers have... >>

BizReport | Internet October 02, 2020

Cyber attacks up, here's how to protect against fraudsters

The increase in time spent online since the beginning of the coronavirus pandemic has changed not only how legitimate brands are trying to engage consumers, but in how fraudsters are trying to game consumers' systems. That is why, according to... >>

BizReport | Mobile Marketing September 23, 2020

Study: QR usage soaring but so is fraud

New data out from MobileIron holds good news for mobile marketers and brands, also a bit of a warning. First, the good. QR codes have definitely caught on with mobile users, and more than half of mobile consumers say the... >>

BizReport | Advertising September 18, 2020

How political ads are changing in 2020

With many US consumers continuing to hunker down at home and many stating a mistrust of 'fake news' on both social networks and television, political advertisers are wondering how to best connect with their constituents as the race for the... >>

BizReport | Mobile Marketing September 17, 2020

Report: Storytelling key to podcast engagement

The interest in podcasting continues to grow for American consumers, with about a 23% increase in listenership for women over the past year. But, just what are podcast listening looking for? And what does that mean for advertisers? New data... >>

BizReport | Mobile Marketing September 14, 2020

Study: Half of adults are playing games

Mobile gaming isn't just for kids any more (if they ever were). According to new data out from AdColony and DISQO about half of US adults are playing games via their mobile devices at least daily, and their favorites are... >>

BizReport | Internet September 07, 2020

Reports: As time spent online increases, so do cyberattacks

Two new reports shed light on the darker underbelly of the online space: fraudsters and cyber criminals. As people have spent more time online, both for ecommerce, social networking, and entertainment these nefarious types have also increase their efforts to... >>

BizReport | Internet August 26, 2020

SMBs: How to digitally transform your business to engage consumers

From publishers to apparel brands, there are very few businesses that aren't in the middle of some kind of digital transformation as they try to reach consumers who are no longer going out to restaurants, shopping malls, or businesses. We... >>

BizReport | Advertising August 21, 2020

How to tweak ad campaigns for 2020 holiday season

With the back-to-school season in full swing, even if some schools are undecided on exactly how to teach during a pandemic, some marketers are struggling to figure out what parents - and kids - are looking for. Smart marketers have... >>

BizReport | Ecommerce August 18, 2020

Top tips to improve remote sales

While some businesses are returning to a 'business as usual' approach, many are keeping their employees working from home or doing a hybrid version of home and office work. For B2B sales teams, especially, this can be challenging. Here are... >>

BizReport | Mobile Marketing August 13, 2020

Expert: What Apple's WWDC20 means for developers, advertisers

At this year's Apple WWDC instead of large changes to Apple's hardware, most big changes were slated for system updates including a transition from Intel processors to Apple Silicon. But, while there won't be any big devices for consumers to... >>

BizReport | Ecommerce August 10, 2020

How retail is changing mid-pandemic

Three new reports shed light on how retail, both online and offline, is changing because of the COVID-19 pandemic, and may shed light on strategies that merchants, brands, and marketers can implement to better engage at this time. ... >>

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