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BizReport | Mobile Marketing March 05, 2013

Jumptap: Look for more tablets to hit consumers' hands

The mobile space isn't cooling off in 2013. Rather, according to new data out from Jumptap, we can expect the mobile space to get even hotter as more consumers give up their feature phones and embrace tablets.... >>

BizReport | Research archives February 13, 2012

Forecast: Mobile comm revenue to surpass $395b

A new forecast from iSuppli indicates mobile may have the biggest year yet in 2012. With just over $340 billion in mobile communications revenue in 2011, the mobile segment is expecting more than 15% growth this year thanks to expanded... >>

BizReport | Mobile Marketing September 16, 2011

Europe, US showing strong mobile growth

mobileSQUARED's updated mobile forecast indicates that the Big 5 European markets - UK, Spain, Italy, Germany and France - are driving smartphone adoption, pushing more brands into the mobile space. They estimate mobile ads will reach just over $1 billion... >>

BizReport | Mobile Marketing June 28, 2011

Meet smartphone players pushing LBS spending increase

As more consumers go mobile and as more advertisers look for deeper connections, the location based service (LBS) targeting segment is getting a lot more play. So much so that one forecast predicts a spike in LBS advertising. In fact,... >>

BizReport | Mobile Marketing December 07, 2010

Forecast: Mobile to push $3 billion by 2014

Brands and consumers can expect more advertising in the mobile realm over the next three years. A new forecast from BIA/Kelsey suggests that US mobile advertising will reach at least $2.9 billion by 2014. ... >>

BizReport | Mobile Marketing September 20, 2010

Report: Mobile apps engaging in short term

Although mobile is a hot topic among advertisers, it seems that consumers may be disconnecting with apps. New research from Borrell Associates finds that, although 500,000 apps are downloaded per hour, most of those apps are quickly discarded by consumers.... >>

BizReport | Research archives September 02, 2009

Forecast: Mobile to skyrocket this year

Before year's end, many more marketers may be on the mobile bandwagon. According to a new forecast from Gartner mobile advertising will increase by more than three-quarters by year's end. That should bring mobile ad revenue to just over $913... >>

BizReport | Research archives August 21, 2009

Report: Mobile to become personal advertising

Mobile marketers have one big advantage over other online marketers: personalization. Although there is much information about consumers online, mobile devices hold much more potential, especially when it comes to advertising. So it should come as no surprise that one... >>

BizReport | Research archives May 05, 2009

Report: Mobile ad spend slows

Over the next few years more marketers will turn to mobile advertising, but the growth rate is expected to quickly begin slowing. According to a recent report from Interpublic's Magna unit in the United State mobile marketers are expected to... >>

BizReport | Mobile Marketing February 25, 2009

Forecast: Mobile to skyrocket 81% by 2013

According to a new forecast from The Kelsey Group mobile advertising is set to skyrocket over the next four years. Researchers believe combined search and display mobile ad revenues will reach just over $3 billion by 2013, an 81% increase.... >>