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BizReport | Mobile Marketing September 07, 2021

Reports: Apps key to consumer engagement

While traffic to brick and mortar stores, restaurants, and even concert venues plummeted due to the pandemic, it didn't stop consumers from trying new products or foods, and streaming services ensured many remained up to date with favorite shows, performers,... >>

BizReport | Mobile Marketing April 09, 2019

Study: Mobile ads triggering consumer responses in milliseconds

Marketers need to up their game with mobile ads. That is a key takeaway from a new study which found that mobile ads are triggering consumers' emotional responses within about 400 milliseconds (67% of ads). We asked one expert how... >>

BizReport | Mobile Marketing May 23, 2018

Report: App impressions up 84% for Q1

Mobile continues its steady pace, with some areas of mobile seeing significant growth over the past year. According to data just released by PubMatic, global app impressions increased more than 80% from Q1 2017 to Q1 2018.... >>

BizReport | Mobile Marketing January 25, 2017

Expert: Mobile key for 2017

As we saw during the 2016 holiday shopping season, mobile is changing the way consumers engage not only with content, but with retailers and other brands. Here's how brands can prep for mobile change now. ... >>

BizReport | Mobile Marketing August 03, 2016

Mobile Roundup: Ad services and mobile support

In today's mobile roundup, two new ad options are launching into the mobile space, while a new same-day support module should simplify how businesses work across devices. ... >>

BizReport | Mobile Marketing September 29, 2015

Mobile Roundup: Tools to give mobile brands increased control

Three new releases into the mobile space could give brands more control over data, audience segments and targeting options. Details in today's mobile roundup. ... >>

BizReport | Mobile Marketing March 04, 2015

Millennial Media: Video increases engagement

The mobile space is changing fast and not just in the size of tablets and smartphones. According to Millennial Media's new 2014 Year in Review Mobile Mix, the biggest mobile players are trading places when it comes to market share... >>

BizReport | Mobile Marketing September 17, 2014

Report: In mobile, color matters

Are you using the right color palette in your mobile campaigns? If not, you could be missing a chance to engage consumers. According to new data out from Todacell, color matters for mobile marketers. Their research shows brighter, more energetic... >>

BizReport | Mobile Marketing March 20, 2014

Reports show mobile ad spending on the up

eMarketer predicts the mobile ad spend will push past $31 billion this year with Facebook and Google pushing much of the growth. But it isn't just search giants or social networks who are seeing mobile results and that is thanks... >>

BizReport | Mobile Marketing February 26, 2014

Zumobi's release offers content, messaging in-app

According to recent eMarketer data most execs believe mobile apps work best when communication is the key component. A new release from Zumobi could help brands better communicate with their consumers by putting both content and messaging in-app.... >>

BizReport | Mobile Marketing October 15, 2013

Mobile spend hits $20b

As more consumers hit the mobile superhighway brands are following suit. According to new data out from the IAB the mobile ad spend has topped the $20 billion mark for the first half of 2013, an 18% increase over 2012.... >>

BizReport | Mobile Marketing September 24, 2013

Mobile customers want to share, really

Mobile customers aren't just hoping to find deals to their favored retailers, in many cases, these shoppers are willing to share location data so that the brand can more readily find them. That is the takeaway from a new report... >>

BizReport | Research archives August 21, 2013

Study: Mobile brands missing conversions

Mobile brands may be increasing their ad buys and pushing more budget dollars into the space, but they are still missing out on too many conversions. That, according to new data out from BrightEdge, which indicates mobile continues to underperform... >>

BizReport | Mobile Marketing August 09, 2013

Top 3 mobile RTB tips

Mobile and online RTB are similar but should not be approached in exactly the same way, according to one expert. Mobile RTB exchanges have a critical role in sourcing, enriching, and delivering identifier, contextual, behavioral and location data. As a... >>

BizReport | Mobile Marketing July 10, 2013

Tapjoy pushing revenue for many in mobile

According to recent data released by mobile monetization hub Tapjoy, developers using their network earned more than $200 million between 2010 and 2012. In just 2012 alone, 35 publishers leveraging the model earned more than $500K, and 18 publishers earned... >>

BizReport | Mobile Marketing October 01, 2012

Report: Mobile ad engagement tops 10%

Mobile may hold more for brands and advertisers than swanky, trendy digs. According to a new report from mobile platform Celtra engagement rates for rich media mobile ads is just over 12%, and while some categories are outperforming others, it... >>

BizReport | Mobile Marketing September 18, 2012

Video, relevancy important for mobile consumers

When it comes to mobile, relevant content and video are helping some brands become more relevant. According to data from Invodo mobile device traffic is still only about 5% of their volume but mobile viewers account for nearly 15% of... >>

BizReport | Mobile Marketing May 29, 2012

Pols turn to mobile to engage consumers

As the 2012 General Election looms closer in the US politicians are turning to the mobile space to find voters, engage them and spread their platform message. The political spend is expected to increase about 30% over 2008 numbers according... >>

BizReport | Research archives March 16, 2012

For mobile ads, bigger is better

The IDC predicts tablet shipments will surpass 100 million this year. In Q4 2011 more than 28 million shipped globally, a 56% increased quarter-to-quarter. Prior to the 100m forecast, the IDC predicted 2012 tablet shipments would push nearly 88 million.... >>

BizReport | Mobile Marketing March 15, 2012

Expert: What rapid mobile expansion means for brands

Mobile is by no means new to the consumer base, but the things we can now do with mobile - surf the web, buy products, engage with social networks - helped push a huge amount of new devices into consumers'... >>

BizReport | Mobile Marketing January 13, 2012

3 Questions with Medialets' Eric Litman

This week Medialets released one of the first Private Marketplaces for mobile marketers, a transparent mobile platform allowing marketers to plan, buy, execute and measure campaigns in the mobile space. Marketers want the same control over mobile campaigns that they... >>