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BizReport | Social Marketing January 21, 2013

U.S. Congress embraces Twitter - 100% of Senate members signed up

News from Twitter reveals that all U.S. Senate members can now be Followed on Twitter, a significant rise from two years ago. ... >>

BizReport | Social Marketing April 08, 2011

Study finds Twitter use up 400% yet still lagging behind socnets

New research from NetPop finds that Twitter has grown exponentially since launching in 2009, and yet the social network remains a kind of afterthought for many consumers. Although brands are using the site for promotions and publicity and some consumers... >>

BizReport | Social Marketing September 02, 2010

Police embrace Twitter but lack strategy

A new study from the Canadian Association of Police on Social Media takes a look at the Tweeting habits of cops and their agencies in the U.S., Canada, and the U.K. It transpires they're doing a cracking job but, as... >>

BizReport | Blogs & Content archives July 07, 2010

Twitter makes foray into e-commerce as query volume grows

The micro-blogging platform continues to grow, as does the number of queries it handles each day. Newly announced figures put today's number of queries 33% higher than just a few months ago, a good trend to be on as Twitter... >>

BizReport | Social Marketing April 26, 2010

HubSpot finds Twitter follower count sweet spot

How many Twitter followers does it take to make the medium a successful lead generator? This question, pondered by many a marketer, has been answered by Hubspot.... >>

BizReport | Social Marketing April 13, 2010

Marketers willing to commit budget to Twitter

A poll of business users on Twitter found that around a quarter would be willing to pay for additional business functionality on the micro-blogging platform.... >>

BizReport | Social Marketing March 12, 2010

Less than a quarter of Twitter users active

What's the definition of a true Twitter user? According to Barracuda Labs it's someone who has at least 10 followers, follows at least 10 people and has tweeted at least 10 times. So, with activity levels set that low the... >>

BizReport | Social Marketing February 12, 2010

Growth in number of tweets continues

The number of tweets has increased 100% since August 2009, according to new research, and January's figures show no sign of a decline in growth any day soon.... >>

BizReport | Blogs & Content archives February 05, 2010

Twitter sign-up rate decreasing

To some, Twitter has become ingrained in everyday life. To others, it's a non-starter. Nonetheless, the micro-blogging platform continues to attract millions of new users each month although the rate at which people are signing up is dropping, according to... >>

BizReport | Blogs & Content archives January 11, 2010

Want more blog traffic? Tweet all your blog posts.

Looking for a way to get more traffic to your blog? Have you tried using Twitter to broadcast your posts? No? Well, perhaps it's about time you did. ... >>

BizReport | Advertising archives December 01, 2009

Twitter/4INFO launch Text-to-Twitter advertising

Twitter and 4INFO have joined forces to bring "Text-to-Twitter" advertising to publishers and advertisers who are seeking users to sign-up for their Twitter feeds via SMS. ... >>

BizReport | Trends & Ideas archives November 17, 2009

Are tweeting surgeons a step too far?

Tweeting is infiltrating even life's most intimate moments, according to recent stories in the press about tweeting toilets and how Twitter is the new after-sex cigarette. And now, even surgeons have their Twitter moments - some while operating.... >>

BizReport | Blogs & Content archives November 05, 2009

Travel industry tunes in to Twitter

Twitter is becoming a mainstream communication channel for B2C and B2B enterprises alike. Even travel industry players are increasing their use of the micro-blogging platform to communicate with users, as a recent survey discovered.... >>

BizReport | Social Marketing September 22, 2009

Manpower, not budget, being allocated to social technologies

Recent studies have suggested that professionals are increasingly using social technologies within key areas of business, with marketing being its prime use. But not all professionals are willing to throw valuable budget at social technologies, instead they prefer to dedicate... >>

BizReport | Social Marketing April 29, 2009

Study: Twitter is a non-social social network

A new study from MarketingProfs indicates that micro-blogging social network Twitter may not be about social networking at all. It's about information. Researchers have studied the Twitter phenomena and have determined that most Twitter users are simply interested in getting... >>

BizReport | Blogs & Content archives April 15, 2009

WebTrends: Larger companies yet to embrace Twitter

Sometimes it feels like the Internet has gone Twitter mad and barely a day goes by without a business publication featuring an article on how or why or when or even if the micro-blogging tool should be used for marketing... >>

BizReport | Social Marketing April 14, 2009

comScore: Twitter not teeming with teens

First Facebook goes gray, and now Twitter is tweeting through its dentures. New figures from comScore suggest that the micro-blogging platform may be a lot more mature than it looks, and sometimes sounds.... >>

BizReport | Advertising archives April 06, 2009

AdSense units stream Tweets

The blogosphere is buzzing with rumors that Google may be in talks to buy Twitter, but whatever is going on behind the scenes, Google continues to innovate and their latest foray does include the micro-blogging platform. ... >>

BizReport | Social Marketing March 23, 2009

Nielsen tracks Twitter's tremendous growth

The micro-blogging platform, Twitter, has witnessed an exponential increase in unique visitors over the last year, its speed of growth vastly outperforming any of the other sites in Nielsen's Member Communities category.... >>

BizReport | Trends & Ideas archives March 07, 2009

More tools to track Twitter

It seems everyone is talking about, or on, Twitter. But how do you cut through all the noise and track what is being said about you and your products? Web analytics firm Omniture is the latest outfit to come up... >>

BizReport | Social Marketing March 04, 2009

TopRank readers tip blogging as top marketing tactic for '09

TopRank ran a poll to find out what their reader's preferences for digital marketing were for the coming year. They found that several social media tactics were among the top choices.... >>

BizReport | Social Marketing February 18, 2009

Which is best for business - Facebook or Twitter?

When Abrams Research asked over 200 social media leaders which social media site they would pay to use and which they would recommend businesses pay to use, they got some interesting, albeit predictable, answers.... >>

BizReport | Social Marketing February 17, 2009

Pew: Twitter users young, social and mobile

Who are Twitter users and what do they use the micro-blogging site for? These questions and more are answered in the Pew Internet & American Life Project's most recent survey of online Americans. ... >>

BizReport | Social Marketing January 04, 2009

Five tips on Twittering for business

Did you know that Twitter can drive traffic to your blog, help build marketing lists and enhance existing customer service operations? The micro-blogging tool can do all this, and more, as big brands and small businesses across the globe are... >>