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BizReport | Ecommerce archives September 13, 2016

Consumers want to communicate with brands via messaging apps

Two-thirds of consumers prefer to communicate with brands via messaging apps but, according to cloud communications platform firm Twilio's latest research, the majority of brands do not currently have the infrastructure in place to cater for this preference. ... >>

BizReport | Social Marketing August 06, 2015

Facebook intros new messaging options for businesses

Facebook is improving communication between businesses and users with the introduction of a 'Send Message' button in ads and the ability to send private messages in response to public comments through Messenger. ... >>

BizReport | Trends & Ideas archives May 20, 2015

Emoji: UK's fastest growing language

The visual representation of language, in the form of emoji, is making its way into almost all messaging done by Brits, according to new research conducted by TalkTalk Mobile and the University of Bangor.... >>

BizReport | Social Marketing January 09, 2015

WhatsApp monthly userbase outstrips Twitter, Instagram combined

With 30 billion messages every day and 700 million monthly active users, WhatsApp now has a monthly active user base larger than Twitter and Instagram combined.... >>

BizReport | Mobile Marketing September 23, 2014

Excessive use of in-store beacon technology decreases app use

The overuse of beacons in-store can lead to a significant drop in app use, according to a new report from mobile platform firm inMarket.... >>

BizReport | Mobile Marketing January 25, 2013

iMessage takes 2 billion messages from carriers each day

Apple are very pleased with their recent announcement that iMessage is huge among their customers. However, carriers aren't going to take the news quite as well as the billions they generate in revenues from text messages take a hit.... >>

BizReport | Mobile Marketing November 17, 2008

Just one-fifth of marketers use mobile for m-commerce

The mobile channel is increasingly being used by retailers, but not to its fullest extent, according to a recent study by mobile marketing agency Sponge. ... >>

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