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BizReport | Advertising archives July 11, 2013

Marketers - watch your language when addressing Baby Boomers

Marketers - watch your language. Don't call Baby Boomers 'elderly', and don't assume they're going to end up in a 'nursing home'. To do so could undermine your overall marketing messages, according to a new survey from SeniorMarketing.com.... >>

BizReport | Ecommerce archives April 08, 2013

U.S. challenging market for U.K. retailers to crack

The U.S. market is where British retailers want to be, but new research from Barclays Bank reveals it is the hardest to crack, despite the growth of online channels.... >>

BizReport | Email Marketing March 07, 2013

20% of email in Oz never reaches inbox

New insights into the performance of email in Australia and New Zealand have been released with Return Path's first ever Email Intelligence Report for the two countries. What's clear from the report is that Australians are opening more email from... >>

BizReport | October 30, 2012

Adobe: 0% like ads in apps, prefer ads on TV

Consumers believe adverts on television are more effective than those online, according to a new poll from Adobe, although more than half say most marketing is just a bunch of B.S. ... >>

BizReport | Ecommerce archives September 12, 2012

British retailers should fly the flag, capitalize on increased pride

Following a year of celebrations in the UK, the population is a lot more "proud" to be British which, says retail and shopper marketing agency Savvy Marketing, will have a knock-on effect for retailers. ... >>

BizReport | Mobile Marketing March 12, 2012

Taco Bell uses QR codes, AR in new product launch

Packaging for Taco Bell's most innovative product in the chain's history will feature a QR code and augmented reality in one of the company's largest marketing pushes. ... >>

BizReport | Advertising archives May 16, 2011

Opt-in mobile advertising response rates in Asia top 25%

Opt-in mobile advertising is now the most effective marketing channel in Asia, according to new research from the Mobile Marketing Association in Asia and Out There Media.... >>

BizReport | Social Marketing November 24, 2010

Social media increases in importance for SMBs

Small businesses are embracing social media, but don't see it as a replacement for traditional marketing activity. Instead, found a recent Constant Contact survey, they are using it to complement existing channels. ... >>

BizReport | Ecommerce archives May 13, 2010

Demandbase offers real-time traffic solution for B2B marketers

Obtaining real time information about traffic, clicks and video views is crucial for marketers targeting specific bases of consumers. Now a similar solution is available on a B2B basis for businesses targeting other businesses. Demandbase has launched their Real Time... >>

BizReport | Advertising archives May 12, 2010

Resonate launches attitudinal targeting solution

A new targeting solution arrives today from Resonate Networks, this time designed to target consumers according to their beliefs. The platform is designed to help brands or organizations identify and then recruit consumers to become activists, donors or volunteers. Allowing... >>

BizReport | Email Marketing May 11, 2010

dotMailer: U.K. retailers' email performance remains poor

For the second year in a row British retailers have shown little sign of improvement in their email marketing techniques, according to a recent assessment carried out by email service provider, dotMailer. ... >>

BizReport | Social Marketing May 10, 2010

Consumers don't put much trust in socnets

Consumers don't trust social networks, forums and blogs as much as they do traditional media such as radio, newspapers and television, according to a new study by Vision Critical, but family still comes first. ... >>

BizReport | Mobile Marketing May 10, 2010

Juniper forecasts retail mobile marketing to exceed $8 billion

Recent research by Juniper Research has found the mobile marketing and retail sector including mobile advertising, smart posters and coupons, will exceed $8 billion globally by 2012.... >>

BizReport | Research archives December 17, 2009

81% of marketers feel no guilt for using online images without paying

A lack of knowledge of industry rules and terminologies has led to more than a third of British marketing, PR and publishing professionals to use images found online illegally, according to a new survey from Deutsche Telekom's online photo agency,... >>

BizReport | Research archives November 18, 2009

CTAM: Mature Americans active online

Senior citizens in the U.S. are more likely than any other age group to engage in e-commerce activity online, according to new data from the Cable & Telecommunications Association for Marketing (CTAM). ... >>

BizReport | Advertising archives November 04, 2009

How to butter up "the sandwich generation"

There's a growing section of society in the U.S. today that marketers should be aware of. They are multi-generational caregivers who care for their elderly parents while bringing up their own young family. Because of their situation, "stuck in the... >>

BizReport | Advertising archives May 20, 2009

Study: Consumers less responsive to advertising

New research from marketing effectiveness tracking company, The Fournaise Marketing Group, shows that consumers were less responsive to ads during the first quarter of 2009 compared with the same period last year. ... >>

BizReport | Email Marketing February 19, 2008

Can the iPhone increase email marketing ROI?

The iPhone has certainly changed how consumers look at the mobile Internet and at their communication in general. But can it also change how email marketers plan and execute that next campaign? It likely should according to a recent study... >>

BizReport | Advertising archives January 02, 2008

Study: Don't skimp on the simple things

Fancy graphics and slideshows, high profile viral video and branded mini-sites. These are all very popular new forms of advertising, but these options shouldn't overtake the tried and true online ad options according to a recent survey by Anderson Analytics.... >>

BizReport | Advertising archives February 08, 2007

Print and radio ad spends decrease while online rises

An overall increase in U.S. advertising spend during 2007 will see increases in online spends and decreases in some offline budgets.... >>

BizReport | Advertising archives September 15, 2006

Make RSS Work For You

As surfers become more tech-savvy, more and more RSS feeds are popping up, helping them browse the web even more easily – and find those great deals on Manolo pumps even faster.... >>

BizReport | Trends & Ideas archives September 14, 2006

Choose Wisely: Celebrity Endorsement Downside

Remember in the movie Indiana Jones: The Last Crusade? In the last scene a grizzled old knight tells Indy to, “Choose wisely”. ... >>

BizReport | Internet July 20, 2000

Exclusive Interview with Bob Heyman, Founder and CEO, E-Marketing Partners

Before Bob Heyman became an Internet marketing guru, he was a music industry lawyer whose "formerly famous" clients included Jefferson Starship and Doors member Rob Manzarek. "Over those years, I got somewhat of a reputation as a music lawyer who... >>

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