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BizReport | Email Marketing June 17, 2015

Billions of emails purporting to come from brands found fraudulent

A recent study by Return Path found that billions of emails supposedly from global consumer brands did not originate from the IP addresses of mail servers used by those brands. ... >>

BizReport | Mobile Marketing June 04, 2015

Father's Day: Dads spend big on mobile

With Father's Day just around the corner it's a good time to consider ways in which to engage this valuable consumer segment and, according to new data released by IAB's Mobile Center and Millennial Media, mobile is the way to... >>

BizReport | Advertising archives June 04, 2015

Enable spontaneous purchases via multiple media, including radio, with PowaTag

The ability to make purchases immediately from any media at any time is becoming a reality. Now, consumers can even make purchases via mobile through audio ads on the radio thanks to PowaTag.... >>

BizReport | Email Marketing May 22, 2015

Top retailers failing to meet consumer expectations of personalized comms

Top online retailers are failing to capitalize on consumers' growing expectations of receiving insight-driven, personalized brand communications, according to new research from Teradata. ... >>

BizReport | Social Marketing May 20, 2015

CEOs have identified which social networks work for them

Social media is being used by CEOs of top companies more today than ever before, but those top executives have their favorites, according to new research from PR agency Weber Shandwick.... >>

BizReport | Trends & Ideas archives May 12, 2015

Health and fitness tech provides opportunity for brands to engage, partner with consumers

Almost half of U.S. consumers favor devices that monitor their physical health, found recent research, providing brands with an opportunity to partner with consumers to help improve their mental and physical well-being.... >>

BizReport | Social Marketing May 08, 2015

73% of consumers expect to see small businesses on Facebook

Recent research highlights the importance of Facebook to small businesses. It found that social media carries just as much influence over purchase intent, if not more, than other forms of marketing such as SEO, PPC and mobile marketing, for small... >>

BizReport | Advertising archives May 01, 2015

Consumers find card-linked marketing helpful for special occasions

Using card-linked marketing to help with special occasions such as Mother's Day is something that the majority of Americans would embrace, according to insights gleaned from a survey by data and advertising company Cardlytics.... >>

BizReport | Ecommerce archives April 29, 2015

Investment in online performance marketing pays off in UK

Cost-conscious consumers in the U.K. spent a record amount on purchases through price comparison and other deal websites in 2014, according to a new study from the Internet Advertising Bureau conducted by PricewaterhouseCoopers, as marketers upped investment in online performance... >>

BizReport | Email Marketing April 29, 2015

You won't believe the shocking secret of how to decrease your email read rate

Return Path has just released findings from new research into email marketing subject lines that undermines some long-held best practices about choice of words and subject-line length.... >>

BizReport | Trends & Ideas archives April 21, 2015

'Visually wired' disposition behind massive rise in infographic use

The amount of 'visualized information' online, particularly in the form of infographics, has risen a whopping 9900% since 2007, according to a new infographic that explains to marketers why brands and consumers alike love infographics. ... >>

BizReport | Mobile Marketing April 14, 2015

Research: British mobile spend to soar but retailers unprepared

Within the next decade almost £1 in every £7 spent in British stores will be transacted via mobile, according to new research released by Barclays. However, many retailers are not prepared for this change in purchasing behavior.... >>

BizReport | Ecommerce archives April 13, 2015

Are you being overly familiar with your customers?

While personalization is key to engagement, some may be being a little too familiar, according to recent research commissioned by CRM, direct and digital agency Tangent Snowball.... >>

BizReport | Loyalty Marketing April 08, 2015

Being 'customer obsessed' is the only way forward

Focusing on winning, serving and retaining customers is the only way to succeed in the age of the customer, according to a new report from Forrester.... >>

BizReport | Social Marketing April 07, 2015

Can you identify with these six social media faux-pas?

Social media can be a godsend and a curse for small businesses. While it is inexpensive, it is also a skill and a commitment. Here are six of the biggest mistakes small businesses make when trying to make use of... >>

BizReport | Mobile Marketing April 02, 2015

10% of top UK brands advertising on mobile without mobile-optimized sites

Among the UK's top 250 advertisers, mobile is now a top priority. However, many continue to advertise on mobile without providing mobile optimized sites.... >>

BizReport | Mobile Marketing March 19, 2015

MMA case studies prove worth of mobile marketing budgets

Mobile plays an important role in marketing from raising brand awareness to driving sales, according to a new study into campaign spending from the Mobile Marketing Association, but marketers do not yet have a fact-based foundation on which to build... >>

BizReport | Social Marketing March 03, 2015

Videos best for Facebook reach, but don't ditch the photos

It was not too long ago that social media tracking outfit Socialbakers advised that posting photos on Facebook was the way to engage audiences. But now, things have changed, with video being touted as the key driver of engagement. ... >>

BizReport | Ecommerce archives February 05, 2015

Study equates ecommerce to dating

Personalization is the key to success in today's retail environment yet, according to new research released by OrderDynamics, three-quarters of retailers continue to send shoppers irrelevant promotions via email.... >>

BizReport | Research archives January 26, 2015

Knowledge of marketing automation low among senior-level marketers

In an industry that needs to keep its finger on the pulse, a significant number of marketers have never heard of marketing automation, according to new research by Adestra. ... >>

BizReport | Blogs & Content archives January 20, 2015

Which B2B content type is the most-read and influential?

New research from Eccolo Media reveals which content types are most influential and frequently consumed by B2B technology buyers and decision makers. ... >>

BizReport | Email Marketing December 17, 2014

50% of consumers who want marketing comms prefer them via email

Email is getting some great PR recently with several surveys noting the channel is preferred by both marketers and consumers alike. Here's another, this time from Message Systems, that shows email is the most popular communication channel among consumers.... >>

BizReport | Email Marketing December 16, 2014

Email more likely to distract and engage than social

Direct email marketing is more effective at eliciting a click than social media posts and advertising, according to new research released by shopping and charity donation website Give as you Live. ... >>

BizReport | Email Marketing December 15, 2014

Despite surge in new marketing technology, email remains king

Despite all the various channels available to marketers today, it's an old favorite that remains top when it comes to generating ROI, according to a new study from Campaigner.... >>

BizReport | Advertising archives December 10, 2014

Translation vs. transcreation - the difference is cultural

Translation is just the first step towards addressing your audience in a language they understand. To truly translate marketing messages, however, there's another step that marketers must consider - transcreation.... >>

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