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BizReport | Email Marketing August 16, 2016

Consumers expect more relevant and timely brand emails

New research from Mailjet suggests brands need to focus on timeliness and relevancy if they are to ingratiate themselves with email recipients. ... >>

BizReport | Trends & Ideas archives August 15, 2016

UK: Marketing, PR firms least likely to embrace analytics

A survey of business owners and marketers across the UK reveals that marketers and PR firms are the worst at measuring the ROI of their digital activities.... >>

BizReport | Trends & Ideas archives August 08, 2016

Online video can help sell anything - even insurance

Have you ever watched an online video to help you decide which insurance product to purchase? No? Then you are the majority. According to new research released by digital marketing specialists Speedie Consultants video is a great way to market... >>

BizReport | Ecommerce archives July 21, 2016

51% of Brits will be engaging with Olympics

More than half of UK consumers plan on getting involved with, or celebrating, the 2016 Olympics. However, research from Savvy highlights the challenges faced by marketers due to the time difference between Brazil and Britain. ... >>

BizReport | Social Marketing July 20, 2016

More relevancy needed for advertising on social media to flourish

Social channels are not getting it right when it comes to advertising, according to new research from Adobe, with less than half of users saying the ads they are exposed to are relevant.... >>

BizReport | Email Marketing July 15, 2016

Triggered email campaigns cut through inbox clutter

Triggered emails may only account for a small percentage of all emails sent, but they are twice as likely to be opened than general email messages, according to new research from Yes Lifecycle Marketing.... >>

BizReport | Advertising archives July 15, 2016

Emoji - not just for marketing to youngsters

New research from Appboy suggests that marketers could be missing a trick by only using emoji in marketing aimed at younger consumers when, it seems, older users are just as receptive to them. ... >>

BizReport | Ecommerce archives July 14, 2016

UK's favorite retailers revealed by the DMA

In a new survey from the DMA in the UK, just three out of consumers' top 20 favorite retailers are online-only, with one giant of the ecommerce scene topping the list. ... >>

BizReport | Trends & Ideas archives July 13, 2016

What does Pokémon Go really mean for retailers?

Can retailers cash in on the latest mobile game fad, Pokémon Go? Nikki Baird, managing partner of Retail Systems Research believes so and it just takes a little imagination and some inside knowledge. ... >>

BizReport | Social Marketing July 05, 2016

Movie reviews, not trailers, are most-shared content

Research from RadiumOne reveals that, when it comes to driving ticket sales for movies, film reviews are shared more than movie trailers and movie genre is an important factor in which type of content is shared. ... >>

BizReport | Mobile Marketing July 04, 2016

Few app users make in-app purchases

In-app spending, the hook on which most app developers hang their hopes of revenue, has been analyzed by mobile analytics firm AppsFlyer and finds that it continues to be a very small number of mobile users that make in-app purchases.... >>

BizReport | Law & Regulation June 21, 2016

UK marketers unsure about impact of Brexit

Unsure as to how the impending EU referendum will impact the business you work for? You are not alone, according to a recent survey conducted by the Chartered Institute of Marketing.... >>

BizReport | Trends & Ideas archives June 10, 2016

Just-in-time marketing boosts marketing revenue growth

A new survey of chief marketing officers suggests that just-in-time marketing is outperforming traditional mass-marketing strategies. ... >>

BizReport | Social Marketing June 09, 2016

84% of all sharing is happening on Dark Social

More and more content is being shared outside of public social networks, according to new data released by marketing tech firm RadiumOne, and this sharing behavior is a challenge to brands.... >>

BizReport | Trends & Ideas archives May 12, 2016

Increase in eSport awareness boosts audience expectations

The rise in awareness of eSports has meant audience growth has exceeded all expectations, according to Newzoo's latest quarterly update.... >>

BizReport | Ecommerce archives May 02, 2016

Product page conversion rates average 8%

Shoppers increasingly enter online stores through anything but the front door. For many, a product page is the first encounter with a retailer. New research delves into the conversion rates of product pages.... >>

BizReport | Trends & Ideas archives April 20, 2016

eSports: Not just about guys

A new report from PwC suggests that in the burgeoning new arena of eSports, the percentage of women involved is slightly higher than men. ... >>

BizReport | Mobile Marketing April 13, 2016

Travel website traffic increasingly from mobile

Mobile is increasingly being used by consumers for retail browsing and purchasing, and the same goes for travel. According to a new study from Business Insider, the majority of travel websites are now seeing mobile account for more than half... >>

BizReport | Social Marketing April 07, 2016

What is the ideal length of a social media post?

With attention spans shortening and time being divided between several devices, what is the ideal word count for social media posts? Express Writers has an answer. ... >>

BizReport | Trends & Ideas archives April 06, 2016

eSports prime arenas for games marketers

New data on the gaming industry shows the influence that eSports has on purchase decisions, and how the games being played influence eSports viewing. ... >>

BizReport | Advertising archives March 21, 2016

Global ad spend rise driven by mobile as desktop stagnates

Marketing intelligence firm Warc has released its global ad spend predictions for this year and next, and expects global ad spend to rise 4.4% this year but slowing in 2017. ... >>

BizReport | Blogs & Content archives March 17, 2016

61% of businesses now embrace video as a marketing tool

Just how quickly are marketers catching on to the use of video in their marketing efforts? New research from Wyzowl reveals all. ... >>

BizReport | Email Marketing February 19, 2016

'Cor blimey - Brits respond well to risqué language in subject lines

Include an old-fashioned swear word in your email subject line and you will find that 30% more people will open it, according to new research from Mailjet. ... >>

BizReport | Internet February 15, 2016

Report reveals video an increasingly important marketing content channel

All marketing eyes are on visual content this year, according to new research that shows more than ever are investing in video.... >>

BizReport | Email Marketing February 12, 2016

Less than one-third of emails opened on desktop last year

Less than a third of email was opened on desktop in 2015, according to the latest full-year version of Movable Ink's U.S. Consumer Device Preference report. ... >>

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