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BizReport | Mobile Marketing July 07, 2017

Mobile marketing spend to break $100bn barrier year

Global mobile marketing spend is forecast to break through the $100bn mark for the first time this year, according to the latest MAGNA report. ... >>

BizReport | Email Marketing June 14, 2017

58% of marketers to increase spend on email marketing in 2017

A new survey of both B2C and B2B marketers found that email is the channel in which more than half will increase investment this year, followed by social pay-per-click. ... >>

BizReport | Social Marketing May 08, 2014

6 in 10 marketers have doubled Twitter spend over last two years

New research into the use of Twitter by marketers reveals that spending on the platform is up, as is the expectation of seeing hard business benefits and a return on investment.... >>

BizReport | Advertising archives May 04, 2012

Social media ad spend overtakes search

A recent survey of advertising agencies by media management firm Strata Marketing reveals that social media advertising has surpassed search and close to overtaking online display advertising. ... >>

BizReport | Search Marketing February 08, 2012

eMarketer predicts 3 ad formats will dominate 2012

The majority of U.S. online ad spending will go on three formats over the next few years, according to a new forecast from eMarketer. ... >>

BizReport | Social Marketing January 20, 2012

75% of marketers to up social media spend in 2012

When social marketing company Wildfire Interactive surveyed 700 marketers across the globe 97% said that social media was of benefit to their business and many intend to increase spending on the channel over the coming year.... >>

BizReport | Mobile Marketing July 19, 2011

Marketers spend on mobile web ads, in-app ads less so

A new survey conducted by the Interactive Advertising Bureau reveals that, despite in-app rich media opportunities most marketers are directing ad spend at mobile web display ads.... >>

BizReport | Advertising archives March 09, 2010

2010 landmark year as online ad spending overtakes print

The tide of technological change continues to mould the print landscape. New figures released by research firm Outsell show that, for the first time ever, businesses plan to spend more this year on digital and online advertising and marketing than... >>

BizReport | Internet September 24, 2009

Online media outperforms traditional media in customer acquisition

More and more study results point to the increased use of online media compared with traditional due to its measurability and cost-effectiveness. Now, new research from the Fournaise Marketing Group shows that some online channels also outperform traditional media in... >>

BizReport | Advertising archives January 13, 2009

U.K advertising budgets plummet

As temperatures in the U.K. have plummeted, so are U.K. advertising budgets, according to the Institute of Practitioners in Advertising Q4 Bellwether report, published today (January, 12).... >>

BizReport | Research archives August 28, 2008

ANA: Marketers being asked to reduce marketing costs

Marketers across a wide range of industries believe their overall marketing budgets will be cut, and many are already being asked to identify cost savings, according to a new survey from the Association of National Advertisers.... >>