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BizReport | Internet September 24, 2009

Online media outperforms traditional media in customer acquisition

More and more study results point to the increased use of online media compared with traditional due to its measurability and cost-effectiveness. Now, new research from the Fournaise Marketing Group shows that some online channels also outperform traditional media in... >>

BizReport | Advertising archives May 20, 2009

Study: Consumers less responsive to advertising

New research from marketing effectiveness tracking company, The Fournaise Marketing Group, shows that consumers were less responsive to ads during the first quarter of 2009 compared with the same period last year. ... >>

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