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BizReport | Mobile Marketing October 12, 2016

New beacon technology's power lies in its simplicity

Beacons have been around for some time now but adoption of the technology has been sluggish. Perhaps much of the lackluster attitude towards beacons has been the complexity of deployment. However, a newly launched product, Live Beacon, may be just... >>

BizReport | Mobile Marketing November 19, 2015

Proximity marketing initiative drives half a million store visits

Lifestyle magazine ELLE took on board retailers' requests to help them get more people into their stores. The result was a hugely successful experiment that combined editorial product endorsement with location-based notification and voucher apps. ... >>

BizReport | Social Marketing September 05, 2012

Forget 'Likes', use 'Were Here' for better travel metrics

A British budget-holiday website claims to be the first to utilize Facebook's 'Were Here' API to produce a ranking of the top 10 destinations that is more representative of user engagement than 'Likes'. ... >>

BizReport | Ecommerce archives August 17, 2011

Store catalog iPad app launched by Google

Forests will sigh with relief and sales of firelighters may rise following the announcement of a new iPad app from Google that enables retailers to digitize print catalogs to provide engaging and social shopping experiences. ... >>

BizReport | Mobile Marketing August 03, 2011

Foursquare now offers 'self-serve' option for businesses

Since the beginning of 2010 Foursquare has produced, by hand, over 3,000 Pages for businesses wanting a Page on their platform. But it seems their business development team are to get a well-earned rest as a self-serve option is introduced... >>

BizReport | Mobile Marketing February 14, 2011

Microsoft: LBS users aren't broadcasting their location to others

Smartphone ownership is rising and, once curious users catch on, so will location-based services, surmises a report commissioned by Microsoft and conducted by Cross-Tab Marketing Services & Telecommunications Research Group. But most location-based services users aren't onboard to broadcast their... >>

BizReport | Mobile Marketing February 01, 2011

Location-based services "valuable" to 99% of U.S. users

The use of location-based services is increasing, found a recent survey by Microsoft, and the vast majority of users consider them valuable. However, privacy remains a concern for many and must be addressed if location-based services are to realize their... >>

BizReport | Mobile Marketing January 13, 2011

Grocery shoppers want digital coupons before entering a store

Through focus groups and surveys, Evolution Insights found that grocery shoppers would prefer to receive supermarket offers on their mobiles before embarking on their shopping trip rather than when they're standing in the aisles.... >>

BizReport | Advertising archives August 20, 2010

JiWire: Over half of mobile users want location-based ads

If you're still considering whether location-based marketing is something worth investigating, you're way behind the curve. On-the-go consumers are already dialed in to location-based marketing and soon it'll be an expected part of their retail experience. ... >>

BizReport | Mobile Marketing August 02, 2010

New Google AdWords format for maps guides mobile users to your door

Google has developed yet another way for businesses to drive traffic to their bricks-and-mortar stores and websites. A new AdWords location extension has been released that geo-targets mobile display ads to both the iPhone and Android phones. ... >>

BizReport | Mobile Marketing March 31, 2010

Location-based mobile marketing is all the rage - but what is it?

The most basic form of location-based marketing is probably the sidewalk billboard announcing a store's sale or promotion. Today, mobile phones are the channel of choice for marketers and consumers alike and they're taking location-based marketing into the future.... >>

BizReport | Advertising archives March 04, 2010

Placecast's ShopAlerts puts consumers in driving seat

If there's one thing that will kill a consumer communications channel it's spam, and mobile is perhaps the channel most ripe for the unscrupulous. Placecast's location-based advertising service gives consumers the control they need to ensure they get only the... >>

BizReport | Mobile Marketing February 01, 2010

Google AdWords adds click-to-call service for mobile marketers

After a successful beta trial, Google has added its click-to-call service in AdWords, which allows consumers to simply click on a telephone number from an ad to be connected to a local outlet.... >>

BizReport | Mobile Marketing October 20, 2009

Consumers keen to be kept abreast of deals via mobile

Few mobile users currently receive alerts about specials, deals or sales being offered by their preferred outlets via their devices but, according to a new survey by Harris Interactive and 1020 Placecast, many would be interested in such a service.... >>

BizReport | Mobile Marketing June 04, 2009

New platform offers GPS location-based ads

This week Technocom has launched SpotOn GPS, a first of its kind ad solution for US marketers. SpotOn GPS gives marketers access to the first navigation and search app integrated with mobile marketing. ... >>

BizReport | Mobile Marketing May 25, 2009

Mobile coupon apps aid location-based marketing

Once a mantra uttered by property developers and real estate agents, "location, location, location" is now the goal of many marketers, especially those in the mobile marketing sphere.... >>