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BizReport | Advertising June 30, 2020

How to improve lead-gen during COVID-19

As marketers continue to react to COVID, store closures, lockdown initiatives, and more many are finding the old ways of doing things simply aren't working. From ecommerce to lead generation and back around to email messaging, there are new ways... >>

BizReport | Advertising archives June 28, 2016

Expert: How to determine if calls are leads or not

A recent survey found that the bulk of calls coming in to businesses are not sales leads. Communicating with these calls as if they are sales leads can be frustrating to the sales person and can leave a bad impression... >>

BizReport | Ecommerce archives May 04, 2016

74% of UK retailers fail to follow up instances of cart abandonment

Abandoned online shopping carts are one of the biggest challenges facing retailers, yet new research reveals few are proactively following up in an attempt to save the sale. ... >>

BizReport | Internet March 12, 2015

Slow adoption of virtual events despite cost and time benefits

Event marketing is a key way in which companies obtain leads and raise brand awareness. However, even in this digital age, virtual events are seeing slow adoption despite the cost and time benefits. ... >>

BizReport | Email Marketing July 04, 2014

Report: Marketing tech high on marketers' to-do lists

In the second half of 2014 look for more businesses to push their spending within the marketing technologies sector; that is the takeaway from the new Stat of B2B Lead Nurturing survey. According to the report most (82%) are looking... >>

BizReport | Blogs & Content archives April 04, 2014

More female website owners, bloggers to implement affiliate marketing

The affiliate sector is currently male-dominated but, according to new research from Optimus Performance Marketing, that's all about to change. ... >>

BizReport | Email Marketing April 04, 2014

Content marketing earmarked for higher investment for lead generation

Very few marketers in small and mid-sized businesses feel their lead generation processes are effective. While email remains the most popular channel for generating new leads, the majority of marketers are looking to increase content marketing investment.... >>

BizReport | Advertising archives April 02, 2014

Releases increase control for advertisers

This week, two releases should increase how advertisers compile and use data in the lead-gen and video spaces.... >>

BizReport | Social Marketing May 23, 2013

Twitter launches lead generation tool

A new Tweet format has been launched by Twitter. The tool will allow Twitter users to express an interest in a deal, discount or new product and provide brands the means to collect users' basic contact information.... >>

BizReport | Ecommerce archives September 12, 2012

Optify: Why planning for success isn't just a catch-phrase

There are any number of plaques, t-shirts and banners around the globe reiterating a phrase everyone knows: success is reached by first planning. That statement, while trite, is correct according to new data from Optify. Their new study of B2B... >>

BizReport | Ecommerce archives July 27, 2012

Marketfish release tracks conversions, targets leads

Two new products out from Marketfish may give brands more insight into how consumers are engaging - clicking, converting - with ads and should also offer insight into past purchasing. The Click Conversion Tracker evaluates email performance for brands while... >>

BizReport | Advertising archives April 11, 2012

ReachForce relases SmartForms to simplify online registrations

A new real-time registration form may help some business-to-business (B2B) marketers increase conversions. Called SmartForms and available from ReachForce, the forms allow for shorter forms but still include the integral information needed so marketers know how to approach the lead... >>

BizReport | Ecommerce archives September 29, 2011

Demandbase: Websites pushing more sales leads

In an interesting study out today from Demandbase, corporate websites have been found to push more sales leads, but - and it's a large but - once consumers arrive on-site, they aren't being serviced properly. This is interesting because other... >>

BizReport | Advertising archives September 09, 2011

How to use social to build leads

Although lead generation is not new to the marketing world, it is getting more play these days because of the fractured way consumers are engaging with content. Primetime television is being increasingly viewed online or time-shifted, newspapers are read over... >>

BizReport | Advertising archives September 08, 2011

LeadMD platform pushing 34% lift in lead volume

Since the beginning of 2011, LeadMD's clients have seen an average 34% increase in lead volume, an important statistic when businesses of all sorts are working hard to generate more engaged traffic. How do they do it? Marketing automation, the... >>

BizReport | Blogs & Content archives July 20, 2011

Hosting an online conference? There's an app for that

As the excitement of online conferences continues to grow, conference developers and sponsors are looking for more ways to engage conference goers. A new addition to ON24's platform may help. This week ON24 launches their Widget Architecture app, said to... >>

BizReport | Social Marketing April 07, 2011

B2B marketers rank LinkedIn important for lead generation

B2B marketers say LinkedIn is their most important social channel, according to a new survey from BtoB, ahead of the likes of Facebook and YouTube. ... >>

BizReport | Ecommerce archives February 10, 2011

Kampyle: Start conversations to increase conversions

New information from lead generation hub Kampyle indicates that brands may have all the information they need, in hand, to start generating more sales - starting with the information left in customer feedback forms. Those little forms that take up... >>

BizReport | Blogs & Content archives November 05, 2010

Brainshark includes video, voice in online presentations

The days of static flow charts are over, from a presentation standpoint at least. Brainshark has revamped how online presentations look and feel by adding in video and voice capabilities. The best part? The creation end is geared toward the... >>

BizReport | Email Marketing November 02, 2010

1 in 5 U.K. firms fail to respond to online brochure requests

E-commerce is now a $160 billion per year business in the U.K., as more consumers head online to research suppliers and make purchases. But some businesses are missing out thanks to sloppy customer service. ... >>

BizReport | Social Marketing July 09, 2010

Survey: Small businesses find success with social networking

Does social networking have a role to play in the business-to-business world? Absolutely it does, according to new figures released by business workspace solutions firm Regus that show businesses large and small successfully using social networks to find and keep... >>

BizReport | Advertising archives May 05, 2010

Report: Inbound marketing shows increase as outbound slows

When it comes to lead generation, inbound seems to be the better bet, at least for now. According to a recent Hubspot repot inbound marketing has shown a slight increase year over year while outbound marketing has declined by about... >>

BizReport | Social Marketing April 26, 2010

HubSpot finds Twitter follower count sweet spot

How many Twitter followers does it take to make the medium a successful lead generator? This question, pondered by many a marketer, has been answered by Hubspot.... >>

BizReport | Email Marketing October 16, 2009

Email a stepping stone to social media success

According to a new study conducted by Harris Interactive and commissioned by Pontiflex, consumers are far more willing to share their email information with brands than their social networking details, demonstrating that email remains a key tool even in social... >>

BizReport | Advertising archives August 31, 2009

MerchantCircle launches pay-per-action platform

Want more action in your campaigns? Then you need stronger leads. A new programs from local business network MerchantCircle could be just the ticket. The pay-per-action platform gives advertising agencies and partners the ability to leverage the MerchantCircle network of... >>

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