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BizReport | Search Marketing February 07, 2007

Keyword quality, not cost, is key

Following a sharp rise of 16.5 percent in Q3 2006, the average price for keywords rose by just 2 percent in Q4 2006. Such are the findings of Fathom Online in their Keyword Price Index. ... >>

BizReport | Search Marketing January 15, 2007

“Gatineau” to Provide Analytics for MSN

Hoping to cut Google’s giant status a little, Microsoft is testing analytics software for keyword advertisers. The “Gatineau” platform is based on technology from DeepMetrixCorporation in Canada.... >>