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BizReport | Email Marketing May 06, 2011

Microsoft: Email use continues to rise

New research from MarketTools, commissioned by Microsoft, found that good old email remains as popular as ever as a communication tool and will remain the dominant channel into the foreseeable future, despite the growth of social and mobile. ... >>

BizReport | Research archives June 12, 2009

EIAA examines Europe's media multi-taskers

There was once a time when walking and talking on a mobile was considered media multi-tasking, but now it can be texting and surfing the Internet, or watching television and instant messaging. Recently, the European Interactive Advertising Association (EIAA) identified... >>

BizReport | Research archives April 08, 2009

In France, it's the IM trend

Social networks may be hot but not as hot as instant messaging, at least in France. According to a new report from comScore French consumers are now instant messaging about 14% of their total time online; this is the largest... >>

BizReport | Trends & Ideas archives March 27, 2009

Genkii to launch first virtual world for iPhone

A Tokyo-based start-up, Genkii, is harnessing the iPhone's global networking potential and releasing what could be the first ever virtual world for the device. ... >>

BizReport | Email Marketing December 02, 2008

MRI: Email most popular online activity

Email is the most popular online activity in the U.S. while downloading television programs is the fastest-growing, according to research carried out by Mediamark Research and Intelligence. ... >>

BizReport | Mobile Marketing November 11, 2008

Forecast: Mobile messaging revenues to rise

Even though recession may be just around the corner, there's one communication channel that's set to experience continued growth over the next few years, according to a new forecast issued by market analysis firm ABI Research.... >>

BizReport | Advertising archives November 05, 2008

Report: Text, email important to consumers

Telephone and letters, those used to be the only ways to communicate other than face to face. With the advantages of the Internet, however, consumers can communicate without ever meeting another person face to face; which gives marketers more chances... >>

BizReport | Social Marketing September 15, 2008

Twitter as a marketing tool?

Can Twitter really be used by marketers? At first glance the mega-chatroom environment can be off-putting and the original branding of “what are you doing now?” somewhat pointless. However, marketers from across the spectrum are twittering to great effect. How?... >>

BizReport | Email Marketing August 06, 2008

Social media ousting email?

The growing popularity of social media is being seen as responsible for the falling use of email. Such are the findings of a recent JupiterResearch survey.... >>

BizReport | Social Marketing June 23, 2008

Google, Yahoo to integrate instant messaging

Much of the attention surrounding the recent Google/Yahoo tie up centered on the search marketing aspect, however there was more to the announcement that initially met the eye.... >>

BizReport | Research archives June 18, 2008

Teens prefer real life to cyber

Teenagers aren’t as immersed in their online lives and activities as has previously been suggested, and instead prefer to operate in the real world.... >>

BizReport | Research archives July 27, 2007

Chat leads IM destination points

Instant messaging continues to grow with online users. According to research from Nielsen//Netratings is the most popular destination for IM fans, possibly because users don't have to download applications. ... >>

BizReport | Email Marketing April 12, 2007

Spam volume to exceed legitimate emails in 2007

Research firm IDC has released results of a new study which forecasts that 2007 will see the volume of spam email overtake legitimate person-to-person email messages.... >>

BizReport | Viral Marketing March 21, 2007

Chinese Messenger users barred from donating to charity

When Microsoft recently launched a charity donation program for Windows Messenger Live, participation was limited to U.S. users only, but it’s taken China by storm and now they want in.... >>

BizReport | Social Marketing February 27, 2007

MilkPEP introduces world's first branded emoticon

The world’s first branded emoticon has made its debut in the online lexicon in an attempt to connect with teen audiences.... >>